연구동향 분석
박사

3D Big data Visual Analytics for Brand Personality : The continuous simulation model based on 3D finite element method

설상훈 2016년

논문상세정보
인용/피인용
' 3D Big data Visual Analytics for Brand Personality : The continuous simulation model based on 3D finite element method' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • Big data
  • Brand Personality
  • Finite element method
  • Visual analytics
  • start-up
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,352 0

0.0%

' 3D Big data Visual Analytics for Brand Personality : The continuous simulation model based on 3D finite element method' 의 참고문헌

  • Wernerfelt, Birger .(1985), “Brand Loyalty and User Skills,” Journal of Economic Behavior and Organization, 6 (4), 381–85.
  • Wee, T. T. T. (2004), Extending human personality to brands: the stability factor. Journal of Brand Management, 11, 317-330
  • Sudman, S., N. Bradburn, and N. Schwarz. (1996). Thinking about answers: The application of cognitive processes to survey methodology. San Francisco: Jossey-Bass
  • Stigler, G. J. (1961). The Economics of Information. Journal of Political Economy. 69(3): pp.213-225.
  • Shapiro, Carl and Hal R. Varian (1999), Information Rules, Boston: Harvard Business School Press
  • Schwarz, N., and D. Oyserman. (2001). Asking questions about behavior: Cognition, 127 communication, and questionnaire construction. American Journal of Evaluation 22:127–
  • Schiffman, L.G. and Kanuk, L.L.(2004), Consumer Behavior, 8th ed., Pearson Education
  • Reips, U.-D. (2002). Standards for Internet-based experimenting. Experimental Psychology 49:243–56.
  • Plummer, J. (1985). How personality makes a difference. Journal of Advertising Research, 24(6), 27-31.
  • Patel, N. (2015). 90% Of Startups Fail: Here's What You Need To Know About The 10%. Forbes.
  • Osgood, C., Suci, G. & Tannenbaum, P. (1957). The measurement of meaning, University of Illinois Press
  • Nederhof, Anton J. "Methods of coping with social desirability bias: A review." European journal of social psychology 15.3 (1985): 263-280.
  • Keller, K. L.(1993). Conceptualizing, measuring, and managing customer based brand equity. Journal of Marketing, 57. 1 22.
  • Insights, C. B. (2014). The top 20 reasons startups fail. October, 7, 2014.
  • Furnham, A. (1986). Response bias, social desirability and dissimulation. Personality and Individual Differences, 385-400.
  • Durgee, J. F. (1988). Understanding brand personality. The Journal of Consumer Marketing, 5(3), 21-25.
  • Dillman, D. A., J. D. Smyth, and L. M. Christian. (2009). Internet, mail, and mixedmode surveys. Hoboken, NJ: Wiley
  • David S. Burnett. (1987). “Finite Element Analysis”, Addison-wesley Publishing Company
  • Cook, Robert D. Finite element modeling for stress analysis. Wiley, 1994.
  • Blank, S., & Dorf, B. (2012). The startup owner’s manual: The step-by-step guide for building a great company. K & S Ranch. Inc, California. PubMed Abstract OpenURL.
  • Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72.
  • Berry, N.C. (1988). Revitalizing brands. The Journal of Consumer Marketing, 5(3), 15-20.
  • Batra, R., Lehman, R., & Singh, D. (1993). The brand personality component of brand goodwill: some antecedents and consequences. In D. Aaker & A. Biel (Eds.), Brand equity and advertising (pp. 83-96). New Jersey: Lawrence Erlbaum Associates.
  • Ansys, Inc., 2012, “ANSYS ver.12 documentation
  • Allen, Elaine and Seaman, Christopher (2007). "Likert Scales and Data Analyses". Quality Progress. pp. 64–65.
  • Aaker, J. L.(1997). Dimensions of brand personality. Journal of Marketing Research, 347-356.
  • Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, (34), 347-356.
  • Aaker, D.A. and Joachimsthaler, E. (2000), `The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge', California Management Review 42(4): 8-23