박사
점포속성과 개성이 점포동일시와 관계품질 및 점포충성도에 미치는 영향 : 사전지식의 조절효과 = The Influence of Store Properties and Personality on Identification, Relationship Quality and Loyalty: Moderating Effect of Prior Knowledge
전수성
2016년
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점포속성과 개성이 점포동일시와 관계품질 및 점포충성도에 미치는 영향 : 사전지식의 조절효과 = The Influence of Store Properties and Personality on Identification, Relationship Quality and Loyalty: Moderating Effect of Prior Knowledge' 의 주제별 논문영향력
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| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
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주제별 논문영향력
' 점포속성과 개성이 점포동일시와 관계품질 및 점포충성도에 미치는 영향 : 사전지식의 조절효과 = The Influence of Store Properties and Personality on Identification, Relationship Quality and Loyalty: Moderating Effect of Prior Knowledge' 의 참고문헌
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판매원의 고객지향성에 대한 조직몰입과 적응성의 매개적 역할
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정명선, “대형할인점의 점포속성과 PB 의류 제품속성이 만족도 및 재구매 의도에 미치는 영향
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오희선, 서용한, “소비자의 조절초점에 따른 VM속성과 VM개성이 VM태도 및 재방문의도에 미치는 영향에 관한 연구
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소비자의 점포선택 요인분석을 통한 독립자영슈퍼마켓의 활성화 방안 연구
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베이커리 구매채널에 대한 소비자의 자아일치성과 기능적 일치성이 점포태도와 점 포충성도에 미치는 영향
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박사
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박사
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구조방정식모델 개념과 이해
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박사
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공변량구조분석, 서울
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「지방정부 예산결정 영향요인에 관한 신제도론적 분석 : 경기도의회를 중심으로」
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“해양관광지 브랜드 개성이 이미지화 효과에 관한 연구,”
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“학부모가 지각하는 태권도장의 서비스품질과 관계품질(만족, 신 뢰, 몰입), 지속의도 및 추척의사의 관계,”
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“판매원의 성과요인과 이직에 관한 연구:- 주요 제약업체를 중심 으로,”
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“조직의 판매요인이 판매원 신뢰와 관계품질 및 미래 상호작용에 미치는 영향:S가전 전문 매장을 중심으로
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“점포이미지가 점포애호도에 미치는 영향 및 전환장뱍의 조절효 과-대형할인점, 하나로마트, 재래시장의 비교를 중심으로,”
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박사
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“여행업의 신뢰에 영향을 미치는 요인에 관한 탐색적 연구:-판매 원 관련 요소를 중심으로,”
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“소비자 점포선택행동에 관한 연구: 할인매장, 백화점, 재래시장의 비교를 중심으로,”
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“소매점포 추천자와의 유대관계와 집단동조성, 사전지식에 따른 구전효과,”
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“경쟁/비경쟁 광고 상황에서 제품의 평가에 미치는 사전 지식의 효과연구: 개별속성 정보처리 대 관계적 정보처리 모형을 중심으로,”
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AMOS 구조방정식모형분석, 서울