소비가치에 따른 브랜드장류의 소비성향이 제품선택속성 및 행동의도에 미치는 영향-위험지각의 조절효과를 중심으로- = The Effects of Consuming Propensity for Brand-name Fermented Soy Products According to Consumption Value on Product Selection Attributes and Behavioral Intention -Focused on Moderation Effect of Risk Perception-
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소비가치에 따른 브랜드장류의 소비성향이 제품선택속성 및 행동의도에 미치는 영향-위험지각의 조절효과를 중심으로- = The Effects of Consuming Propensity for Brand-name Fermented Soy Products According to Consumption Value on Product Selection Attributes and Behavioral Intention -Focused on Moderation Effect of Risk Perception-' 의 주제별 논문영향력
논문영향력 요약
주제
브랜드장류
소비가치
소비성향
위험지각
제품선택속성
조절 효과
행동의도
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
3,436
0
0.0%
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제어
브랜드장류
1
0
0.0%
소비가치
318
0
0.0%
소비성향
106
0
0.0%
위험지각
196
0
0.0%
제품선택속성
11
0
0.0%
조절 효과
1,688
0
0.0%
행동의도
1,116
0
0.0%
계
3,436
0
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
0
'
소비가치에 따른 브랜드장류의 소비성향이 제품선택속성 및 행동의도에 미치는 영향-위험지각의 조절효과를 중심으로- = The Effects of Consuming Propensity for Brand-name Fermented Soy Products According to Consumption Value on Product Selection Attributes and Behavioral Intention -Focused on Moderation Effect of Risk Perception-' 의 참고문헌
Zeithaml, V.A.(1988). Consumer perceptions of price, quality and value: Means-end model and symthesis of evidence, Journal of Marketing, 52(3), pp.2-22.
Sweeney, J.C., Soutar, G.N.(2001) Consumer perceived value: the development of a multiple item scale, Journal of Retailing, 77, pp.203-220.
Stanley, R.E.(1982). Promotion, 2th(ed), New Jersey : Prentice Hall, pp.56-57.
Snoj, B., Korda, A. P. & Mumel, D.(2004). The relationships among perceived quality, perceived risk and perceived product value, Journal of Product and Brand Management, 13(3) pp.156-167.
Sheth, J. N., Newman, B. I., & Gross, B. S.(1991). Why we buy what we buy: a theory of consumption Values. Journal of business research, 22(2), pp.159-170.
Klerck, D. & Sweeney, J. C.(2007). The effect of knowledge types on consumer-Perceived fisk and adoption of genetically modified foods, Psychology & Marketing, 24(2), pp.171-193.
Goode, M. M. H & Harris, L. C.(2007). Online behavioural intentions-An empirical investigation of antecedents and moderators, European Journal of Marketing, 41(5/6), pp. 512-536.
Finucane, M. L. & Holup, J. L.(2005). Psychosocial and cultural factors affecting the perceived risk of genetically modified food-An overview of the literature, social Science and Medicine, 60, pp.1603-1612.
Brown, R.&Ogden, J.(2004). Children’s attitudes and behaviour-a study of the modelling and control theories of parental influence, Health Education Research, 19(3), pp.261-271.
Anderson, F. W.(2009). Consumption theory with reference dependent utility, The Journal of Socio-Economics, 38, pp.415-420.
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소비가치에 따른 브랜드장류의 소비성향이 제품선택속성 및 행동의도에 미치는 영향-위험지각의 조절효과를 중심으로- = The Effects of Consuming Propensity for Brand-name Fermented Soy Products According to Consumption Value on Product Selection Attributes and Behavioral Intention -Focused on Moderation Effect of Risk Perception-'
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