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Hedonic and Functional Product: A Comparison of Fall in the Reference Price and Repurchase Intention after Sales Promotion : 쾌락적 제품과 기능적 제품: 판촉 후 준거가격 하락과 재구매 의도에 관한 비교 연구

Gae Eun Kwon 2015년

논문상세정보
인용/피인용
' Hedonic and Functional Product: A Comparison of Fall in the Reference Price and Repurchase Intention after Sales Promotion : 쾌락적 제품과 기능적 제품: 판촉 후 준거가격 하락과 재구매 의도에 관한 비교 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • functional product
  • hedonic product
  • reference price
  • repurchase intention
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' Hedonic and Functional Product: A Comparison of Fall in the Reference Price and Repurchase Intention after Sales Promotion : 쾌락적 제품과 기능적 제품: 판촉 후 준거가격 하락과 재구매 의도에 관한 비교 연구' 의 참고문헌

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