연구동향 분석
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지불수단이 온라인 가격비교사이트의 최저가격 제품 구매의도에 미치는 영향 : 지불고통, 인지종결욕구, 조절초점을 중심으로

김남희 2015년

논문상세정보
    • 저자 김남희
    • 기타서명 Effects of Payment Means on Purchasing Intention of the Online Price Comparison Website’s Lowest Price Product
    • 형태사항 삽화: 30cm: 120장
    • 일반주기 지도교수 : 천성용, 단국대학교 학위논문은 저작권에 의해 보호받습니다, 참고문헌 : 88-103장
    • 학위논문사항 경영학과 마케팅전공, 학위논문(박사)-, 2015. 8, 단국대학교 대학원
    • DDC 22, 658.8342
    • 발행지 용인
    • 언어 kor
    • 출판년 2015
    • 발행사항 단국대학교 대학원
    유사주제 논문( 0)
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' 지불수단이 온라인 가격비교사이트의 최저가격 제품 구매의도에 미치는 영향 : 지불고통, 인지종결욕구, 조절초점을 중심으로' 의 참고문헌

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