연구동향 분석
박사

지각 수월성이 가격할인에 대한 소비자 반응에 미치는 영향

박기경 2015년

논문상세정보
인용/피인용
' 지각 수월성이 가격할인에 대한 소비자 반응에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 가격할인
  • 조절초점
  • 지각 수월성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
336 0

0.0%

' 지각 수월성이 가격할인에 대한 소비자 반응에 미치는 영향' 의 참고문헌

  • 조절초점과 기대수익-위험 정보 구성이 금융투자상품의 선택에 미치는 영향
    김영두 하영원 소비자학 연구, 22(4), 103-134 [2011]
  • 소비자의 조절초점과 팽창가격 할인광고의 효과
    김경미 류강석 마케팅연구, 23(4), 197-217 [2008]
  • 상표와 어의적 단서가 소비자 지각과 구매의도에 미치는 영향 -가격할인주장과 준거가격을 중심으로-
    박유식, 송은실 산업과 경영, 15(1), 145-172 [2002]
  • 가격할인에 대한 동기추론이 소비자반응에 미치는 영향:할인폭과 시간자원의 조절역할을 중심으로
    강현중 류강석 마케팅연구, 19(4), 129-154 [2004]
  • “할인크기와 조절초점에 따른 팽창가격할인 효과에 관한 비교분석,”
    유창조 현소은 소비자학 연구, 22(2), 253-275 [2011]
  • “The Role of Processing Fluency in Product Innovativeness Judgment,”
    Cho, H. ASIA MARKETING JOURNAL(구 한국마케팅저널), 15(3), 31-52 [2013]
  • Zhu, Rui and Joan Meyers-Levy(2007), "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Journal of Consumer Research, 34(1), 89-96.
  • Zhao, Xinshu, John G. Lynch, jr., and Qimei Chen(2010), “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis,” Journal of Consumer Research, 37(2), 197-206.
  • Zhao, Min and Jinhong Xie(2011), "Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations," Journal of Marketing Research, 48(3), 486-496.
  • Yoon, Yeosun, G len Sarial-Abi, and Zeynep G rhan-Canli(2012), "Effect of Regulatory Focus on Selective Information Processing," Journal of Consumer Research, 39(1), 93-110.
  • Whittlesea, Bruce WA and Lisa D. Williams(2000), "The Source of Feelings of Familiarity: The Discrepancy-Attribution Hypothesis," Journal of Experimental Psychology: Learning, Memory, and Cognition, 26(3), 547-565.
  • White, Katherine, Rhiannon MacDonnell, and Darren W. Dahl(2011), "It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors," Journal of Marketing Research, 48(3), 472-485.
  • Wegener, Duane T. and Richard E. Petty(1995), "Flexible Correction Processes in Social Judgment: The Role of Naive Theories in Corrections for Perceived Bias," Journal of Personality and Social Psychology, 68(1), 36-51.
  • Unkelbach, Christian(2006), "The Learned Interpretation of Cognitive Fluency," Psychological Science , 17(4), 339-345.
  • Tversky, Amos and Daniel Kahneman(1981), "The Framing of Decisions and the Psychology of Choice," Science , 211(4481), 453-458.
  • Tversky, Amos and Daniel Kahneman(1974), "Judgment under Uncertainty: Heuristics and Biases" Science, 185(4157), 1124-1131.
  • Tversky, Amos and Daniel Kahneman(1973), "Availability: A Heuristic for Judging Frequency and Probability." Cognitive Psychology, 5(2), 207-232.
  • Tsai, Claire I. and Manoj Thomas(2011), "When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects," Psychological Science , 10(5), 1-7.
  • Tsai, Claire I. and Ann L. McGill(2011), “No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence,” Journal of Consumer Research, 37(5), 807-821.
  • Trope, Yaacov and Nira Liberman(2003), "Temporal Construal," Psychological Review, 110(3), 403-421.
  • Tormala, Zakary L., Richard E. Petty, and Pablo Bri ol(2002), "Ease of Retrieval Effects in Persuasion: A Self-Validation Analysis," Personality and Social Psychology Bulletin, 28(12), 1700-1712.
  • Thomas, Manoj and Vicki G. Morwitz(2009), "The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences," Journal of Marketing Research, 46(1), 81-91.
  • Tesser, Abraham and Mary C. Conlee(1975), "Some Effects of Time and Thought on Attitude Polarization," Journal of Personality and Social Psychology, 31(2), 262-270.
  • Strack, Fritz and Thomas Mussweiler(1997), "Explaining the Enigmatic Anchoring Effect: Mechanisms of Selective Accessibility," Journal of Personality and Social Psychology, 73(3), 437-446.
  • Song, Hyunjin, and Norbert Schwarz(2009), "If It's Difficult to Pronounce, It Must Be Risky Fluency, Familiarity, and Risk Perception," Psychological Science, 20(2), 135-138.
  • Simmons, J. P., R. A. LeBoeuf, and L. D. Nelson(2010), "The Effect of Accuracy Motivation on Anchoring and Adjustment: Do People Adjust from Provided Anchors?," Journal of Personality and Social Psychology, 99(6), 917-932.
  • Shah, Anuj K. and Daniel M. Oppenheimer(2007), "Easy Does It: The Role of Fluency in Cue Weighting," Judgment and Decision Making, 2(6), 371-379.
  • Shafir, Eldar(1993), "Choosing versus Rejecting: Why Some Options Are Both Better and Worse than Others," Memory and Cognition, 21(4), 546-556.
  • Schwarz, Nobert(2004), "Metacognitive Experiences in Consumer Judgment and Decision Making," Journal of Consumer Psychology, 14(4), 332-348.
  • Sadler, Orin and Abraham Tesser(1973), "Some Effects of Salience and Time upon Interpersonal Hostility and Attraction during Social Isolation," Sociometry, 36(1), 99-112.
  • Roskes, Marieke, Carsten KW De Dreu, and Bernard A. Nijstad(2012), "Necessity Is the Mother of Invention: Avoidance Motivation Stimulates Creativity Through Cognitive Effort" Journal of Personality and Social Psychology, 103(2), 242-256.
  • Roskes, M., Andrew J. Elliot, Bernard A. Nijstad, and Carsten K. W. De Dreu(2013), "Avoidance Motivation and Conservation of Energy," Emotion Review, 5(3), 264-268.
  • Reber, Rolf and Norbert Schwarz(1999), "Effects of Perceptual Fluency on Judgments of Truth," Consciousness and Cognition, 8(3), 338-342.
  • Raghubir, Priya and Kim Corfman(1999), "When Do Price Promotions Affect Pretrial Brand Evaluations?," Journal of Marketing Research, 36(2), 211-222.
  • Quattrone, George A.(1982), "Overattribution and Unit Formation: When Behavior Engulfs the Person," Journal of Personality and Social Psychology, 42(4), 593-607.
  • Preacher, Kristopher J. and Andrew F. Hayes(2004), “SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models,” Behavior Research Methods, Instruments, and Computers, 36(4), 717-731.
  • Preacher, Kristopher J. (2008), “Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models,” Behavior Research Methods, 40(3), 879- 891.
  • Pocheptsova, Anastasiya, Aparna A. Labroo, and Ravi Dhar(2010), "Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation," Journal of Marketing Research, 47(6), 1059-1069.
  • Plous, Scott(1989), "Thinking the Unthinkable: The Effects of Anchoring on Likelihood Estimates of Nuclear War1," Journal of Applied Social Psychology, 19(1), 67-91.
  • Pham, Michel Tuan and Tamar Avenet(2004), "Ideals and Oughts and the Reliance on Affect versus Substances in Persuasion," Journal of Consumer Research, 30(1), 503-518.
  • Ogilvy, Benson, and Mather(1977), A Guide to Consumer Promotions. Oppenheimer, Daniel M.(2008), "The Secret Life of Fluency," Trends in Cognitive Sciences, 12(6), 237-241.
  • Ofir, Chezy, Priya Raghubir, Gili Brosh, Kent B. Monroe, and Amir Heiman(2008), "Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience," Journal of Retailing, 84(4), 414-423.
  • Novemsky, N., Ravi Dhar, Norbert Schwarz, and Itamar Simonson(2007), "Preference Fluency in Choice," Journal of Marketing Research, 44(3), 347-356.
  • Monroe, Kent B.(1990), " Pricing: Making Profitable Decisions," 2nd ed. New York, NY: McGraw-Hill.
  • Monga, Ashwani, and Rajesh Bagchi(2012), "Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers," Journal of Consumer Research, 39(1), 185-198.
  • Mobley, Mary F., William O. Bearden, and Jesse E. Teel(1988), "An Investigation of Individual Responses to Tensile Price Claims," Journal of Consumer Research, 15(1), 273-279.
  • Mehta, Ravi, Rui Juliet Zhu, and Amar Cheema(2012), "Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition," Journal of Consumer Research, 39(4), 784-799.
  • Martin, Leonard L., John J. Seta, and Rick A. Crelia(1990), "Assimilation and Contrast as a Function of People's Willingness and Ability to Expend Effort in Forming an Impression," Journal of Personality and Social Psychology, 59(1), 27-37.
  • Lynn, Michael(1992), "Scarcity's Enhancement of Desirability: The Role of Naive Economic Theories," Basic and Applied Social Psychology, 13(1), 67-78.
  • Lichtenstein, Sarah and Paul Slovic(1971), "Reversals of Preference between Bids and Choices in Gambling Decisions," Journal of Experimental Psychology, 89(1), 46-55.
  • Lichtenstein, Donald R., Scott Burton, and Eric J. Karson(1991), "The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads," Journal of Consumer Research, 18(3), 380-391.
  • Lichtenstein, Donald R. and William O. Bearden(1989), "Contextual Influences on Perceptions of Merchant-Supplied Reference Prices," Journal of Consumer Research, 16(1), 55-66.
  • Lichtenstein, Donald R, Scott Burton, and Bradley S. O'Hara(1989), "Marketplace Attributions and Consumer Evaluations of Discount Claims," Psychology and Marketing, 6(3), 163-180.
  • Lee, Angela. Y.(2004), "The Prevalence of Metacognitive Routes to Judgment," Journal of Consumer Psychology, 14(4), 349-355.
  • Lee, Angela Y., and E. Tory Higgins(2009), "The Persuasive Power of Regulatory Fit," Social Psychology of Consumer Behavior , 319-333.
  • Lee, Angela Y., Punam Anand Keller, and Brian Sternthal(2010), "Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness," Journal of Consumer Research, 36(5), 735-747.
  • Lee, Angela Y. and Aparna A. Labroo(2004), "The Effect of Conceptual and Perceptual Fluency on Brand Evaluation," Journal of Marketing Research, 41(2), 151-165.
  • Lalwani, Ashok K. and Kent B. Monroe(2005), "A Reexamination of Frequency-Depth Effects in Consumer Price Judgments," Journal of Consumer Research, 32(3), 480-485.
  • Labroo, Aparna A. and Vanessa M. Patrick(2009), "Psychological Distancing: Why Happiness Helps You See the Big Picture," Journal of Consumer Research, 35(5), 800-809.
  • Labroo, Aparna A. and Sara Kim(2009), "The “Instrumentality” Heuristic Why Metacognitive Difficulty Is Desirable During Goal Pursuit," Psychological Science , 20(1), 127-134.
  • Krishna, A.(1991), "Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay," Journal of Marketing Research, 28(4), 441-451.
  • Kirmani, A. and R. Zhu(2007), "Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge," Journal of Marketing Research, 44(4), 688-701.
  • Kim, Hakkyun, Rao Akshay R., and Angela Y. Lee(2009). "It’s Time to Vote: the Effect of Matching Message Orientation and Temporal Frame on Political Persuasion." Journal of Consumer Research, 35(6), 877-889.
  • Kelley, H. H.(1973). The processes of causal attribution. American Psychologist, 28(2), 107-128.
  • Jain, Shailendra Pratap, Nidhi Agrawal, and Durairaj Maheswaran(2006), "When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames," Journal of Consumer Research, 33(3), 91-98.
  • Inman, Jeffrey, Anil C. Peter, and Priya Raghubir(1997), "Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, 24(1), 68-79.
  • Idson, Lorraine Chen, Nira Liberman, and E. Tory Higgins(2000), "Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity," Journal of Experimental Social Psychology, 36(3), 252-274.
  • Hong, Jiewen and Angela Y. Lee(2008), "Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit," Journal of Consumer Research, 34(5), 682-695.
  • Higgins, E. Tory, Joseph Cesario, Nao Hagiwara, Scott Spiegel, and Thane Pittman(2010), "Increasing or Decreasing Interest in Activities: The Role of Regulatory Fit," Journal of Personality and Social Psychology, 98(4), 559-572.
  • Higgins, E. Tory(2006), "Value from Hedonic Experience and Engagement," Psychological review, 113(3), 439.
  • Higgins, E. Tory(1998), "Promotion and Prevention: Regulatory Focus as a Motivation Principle," Advances in Experimental Social Psychology, 30, 1-46.
  • Higgins, E. Tory(1997), "Beyond Pleasure and Pain," American Psychologist, 52(12), 1280-1300.
  • Higgins, E. T., Lorraine Chen Idson, Antonio L. Freitas, and Daniel C. Molden(2003), "Transfer of Value from Fit," Journal of Personality and Social Psychology, 84(6), 1140-1153.
  • Hernandez, I. and Jesse Lee Preston(2013), "Disfluency Disrupts the Confirmation Bias," Journal of Experimental Social Psychology, 49(1), 178-182.
  • Haws, Kelly L., Utpal M. Dholakia, and William O. Bearden(2010), "An Assessment of Chronic Regulatory Focus Measures," Journal of Marketing Research, 47(5), 967-982.
  • Hasher, Lynn, David Goldstein, and Thomas Toppino(1977), "Frequency and the Conference of Referential Validity," Journal of Verbal Learning and Verbal Behavior , 16(1), 107-112.
  • Greifeneder, Rainer, Herbert Bless, and Michel Tuan Pham(2010), "When Do People Rely on Affective and Cognitive Feelings in Judgment? A Review," Personality and Social Psychology Review, 15(2), 107-141.
  • Greifeneder, Rainer and Johannes Keller(2012), "Habitual Self-Regulatory Orientation and Ease-of-Retrieval: Regulatory Focus Qualifies the Impact of Subjective Experiences in Judgment," Motivation and Emotion, 36(3), 338-348.
  • Friestad, M. and P. Wright(1994), "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, 21(1), 1-31.
  • Friedman, R. S. and Jens F rster(2001), "The Effects of Promotion and Prevention Cues on Creativity," Journal of Personality and Social Psychology, 81(6), 1001-1013.
  • Freitas, Antonio L., Nira Liberman, and E. Tory Higgins(2002), "Regulatory Fit and Resisting Temptation during Goal Pursuit." Journal of Experimental Social Psychology, 38(3), 291-298.
  • Florack, Arnd, Malte Friese, and Martin Scarabis(2010), "Regulatory Focus and Reliance on Implicit Preferences in Consumption Contexts," Journal of Consumer Psychology, 20(2), 193-204.
  • Fischhoff, Baruch and Ruth Beyth(1975), "I Knew It Would Happen: Remembered Probabilities of Once-Future Things," Organizational Behavior and Human Performance, 13(1), 1-16.
  • Fang, Xiang, Surendra Singh, and Rohini Ahluwalia(2007), "An Examination of Different Explanations for the Mere Exposure Effect," Journal of Consumer Research, 34(1), 97-103.
  • F rster, Jens and Fritz Strack(1996), "Influence of Overt Head Movements on Memory for Valenced Words: A Case of Conceptual-Motor Compatibility," Journal of Personality And Social Psychology, 71(3), 421-430.
  • Epley, Nicholas and Thomas Gilovich(2006), "The Anchoring-and-Adjustment Heuristic Why the Adjustments are Insufficient," Psychological Science, 17(4), 311-318.
  • Epley, Nicholas and Thomas Gilovich(2005), "When Effortful Thinking Influences Judgmental Anchoring: Differential Effects of Forewarning and Incentives on Self-Generated and Externally Provided Anchors," Journal of Behavioral Decision Making, 18(3), 199-212.
  • Epley, Nicholas and Thomas Gilovich(2004), "Are Adjustments Insufficient?." Personality and Social Psychology Bulletin, 30(4), 447-460.
  • Dholakia, U. M., Mahesh Gopinath, Richard P. Bagozzi, and Rajan Nataraajan(2006), "The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations," Journal of Consumer Psychology, 16(2), 163-175.
  • DelVecchio, Devon, H. Shanker Krishnan, and Daniel C. Smith(2007), "Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice," Journal of Marketing, 71(3), 158-170.
  • DeCarlo, T. E.(2005), "The Effects of Sales Message and Suspicion of Ulterior Motives on Salesperson Evaluation," Journal of Consumer Psychology, 15(3), 238-249.
  • De Dreu, Carsten KW, Matthijs Baas, and Bernard A. Nijstad(2008), "Hedonic Tone and Activation Level in the Mood-Creativity Link: Toward a Dual Pathway to Creativity Model," Journal of Personality and Social Psychology, 94(5), 739-756.
  • Darke, Peter R. and Cindy MY Chung(2005), "Effects of Pricing and Promotion on Consumer Perceptions: It Depends on How You Frame It," Journal of Retailing, 81(1), 35-47.
  • Chernev, Alexander(2009), "Choosing versus Rejecting: The Impact of Goal-Task Compatibility on Decision Confidence," Social Cognition, 27(2), 249-260.
  • Chen, Shih-Fen S., Kent B. Monroe, and Yung-Chien Lou(1998), "The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions," Journal of Retailing, 74(3), 353-372.
  • Cheema, Amar and Vanessa M. Patrick(2008), "Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation," Journal of Marketing Research, 45(4), 462-472.
  • Chang, Chia-Jung(2013), "Price or Quality? The Influence of Fluency on the Dual Role of Price," Marketing Letters, 24(4), 369-380.
  • Chandran, Sucharita and Geeta Menon(2004), "When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk," Journal of Consumer Research, 31(2), 375-389.
  • Chae, Boyoun and Rui Zhu(2014), "Environmental Disorder Leads to Self-Regulatory Failure," Journal of Consumer Research, 40(6), 1203-1218.
  • Campbell, Margaret C. and Amna Kirmani(2000), "Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent," Journal of Consumer Research, 27(1), 69-83.
  • Brock, Timothy C.(1968), "Implications of Commodity Theory for Value Change," Psychological Foundations of Attitudes, 1, 243-275.
  • Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha, and Dhruv Grewal (2013), "Consumer Evaluations of Sale Prices: Role of the Subtraction Principle," Journal of Marketing, 77(4), 49-66.
  • Biswas, Abhijit and Scot Burton(1993), "Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types across Different Discount Levels," Journal of the Academy of Marketing Science, 21(3), 217-229.
  • Avnet, Tamar and E. Tory Higgins(2006), "How Regulatory Fit Affects Value in Consumer Choices and Opinions," Journal of Marketing Research, 43(1), 1-10.
  • Atkinson, J. W. (1964). An introduction to motivation. Oxford, England: Van Nostrand.
  • Alter, Adam L., Daniel M. Oppenheimer, Nicholas Epley, and Rebecca Eyre(2007), "Overcoming Intuition: Metacognitive Difficulty Activates Analytic Reasoning," Journal of Experimental Psychology: General, 136(4), 569-576.
  • Alter, Adam L. and Daniel M. Oppenheimer(2009), "Uniting the Tribes of Fluency to Form a Metacognitive Nation," Personality and Social Psychology Review, 13(3), 219-235.
  • Alter, Adam L. and Daniel M. Oppenheimer(2008), "Effects of Fluency on Psychological Distance and Mental Construal (or why New York is a large city, but New York is a civilized jungle)," Psychological Science , 19(2), 161-167.
  • Alba, Joseph W., Carl F. Mela, Terence A. Shimp, and Joel E. Urbany(1999), "The Effect of Discount Frequency and Depth on Consumer Price Judgments," Journal of Consumer Research, 26(2), 99-114.