'
Consumer response to numerical versus verbal framing of a sales promotion : when a price of $0 is better than free' 의 주제별 논문영향력
논문영향력 요약
주제
프레이밍
프로모션
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
100
0
0.0%
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제어
프레이밍
86
0
0.0%
프로모션
14
0
0.0%
계
100
0
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
0
'
Consumer response to numerical versus verbal framing of a sales promotion : when a price of $0 is better than free' 의 참고문헌
Zhang, Shi and Arthur B. Markman (1998), “Overcoming the Early Entrant Advantage: The Role ofAlignable and Nonalignable Differences,” Journal of Marketing Research, 35 (4), 413-426.
Yi, Youjae (1990), "Cognitive and Affective Priming Effects of the Context for Print Advertisements,"Journal of Advertising, 19 (2), 40-48.
Winer, Russell S. (1986), “A Reference Price Model of Brand Choicefor Frequently Purchased Products,” Journal of ConsumerResearch, 13 (2), 250-256.
Windschitl, Paul D. and Gary L. Wells (1996), “Measuring Psychological Uncertainty: Verbal VersusNumeric Methods,” Journal of Experimental Psychology: Applied, 2 (4), 343-364.
Weaver, Ray and Shane Frederick (2012), “A Reference Price Theory of the Endowment Effect,” Journalof Marketing Research, 49 (5), 696-707.
Viswanathan, Madhubalan, and Sunder Narayanan (1994), “Comparative Judgments of Numerical andVerbal Attribute Labels,” Journal of Consumer Psychology, 3 (1), 79-101.
Tversky, Amos, Shmuel Sattath, and Paul Slovic (1988), “Contingent Weighting in Judgment and Choice,”Psychological Review, 95 (3), 371-384.
Tversky, Amos and Daniel Kahneman(1981), "The Framing of Decisions and the Psychology of Choice," Science , 211(4481), 453-458.
Thomas, Manoj and Vicki G. Morwitz (2009), “The Ease-of-Computation Effect: The Interplay ofMetacognitive Experiences and Naive Theories in Judgments of Price Difference,” Journal ofMarketing Research, 46 (1), 81-91.
Thaler, Richard H. (1985), “Mental Accounting and Consumer Choice,” Marketing Science, 27 (1), 15-25.
Srull, Thomas K. and Robert S. Wyer (1979), "The Role of Category Accessibility in the Interpretation ofInformation about Persons: Some Determinants and Implications," Journal of Personality and SocialPsychology, 37 (10), 1660-1672.
Sinha, Indrajit and Michael F. Smith (2000), “Consumers’ Perceptions of Promotional Framing of Price,”Psychology and Marketing, 17 (3), 257-275.
Shampanier, Kristina, Nina Mazar, and Dan Ariely (2007), “Zero as a Special Price: The True Value ofFree Products,” Marketing Science, 26 (6), 742-757.
Scammon, Debra L. (1977), “”Information Load” and Consumers,” Journal of Consumer Research, 4 (3),148-155.
Raghubir, Priya, J. Jeffrey Inman, and Hans Grande (2004), “The Three Faces of Consumer Promotions,”California Management Review, 46 (4), 23-42.
Raghubir, Priya (2006), “An Information Processing Review of the Subjective Value of Money and Prices,”Journal of Business Research, 59 (10-11), 1053-1062.
Raghubir, Priya (2005), “Framing a Price Bundle: The Case of “buy/get” Offers,” Journal of Product &Brand Management, 14 (2), 123-128.
Preacher, Kristopher J. and Andrew F. Hayes (2008), “Asymptotic andResampling Strategies for Assessing and Comparing IndirectEffects in Multiple Mediator Models,” Behavior ResearchMethods, 40 (3), 879-891.
Palmeira, Mauricio M. (2011), “The Zero-Comparison Effect,” Journal of Consumer Research, 38 (1), 16-26.
Markman, Arthur B. and Dedre Gentner (1993), “Structure Alignment during Similarity Comparisons,”Cognitive Psychology, 25 (4), 431-467.
Mandel, Naomi, and Eric J. Johnson (2002), "When Web Pages Influence Choice: Effects of Visual Primeson Experts and Novices," Journal of Consumer Research, 29 (2), 235-245.
Lichtenstein, Donald R., Scot Burton, and Eric J. Karson (1991), “The Effect of Semantic Cues onConsumer Perception of Reference Price Ad,” Journal of Consumer Research, 18 (3), 380-391.
Levin, Irwin P., Sandra L. Schneider, and Gary J. Gaeth (1998), "All Frames Are Not Created Equal: ATypology and Critical Analysis of Framing Effects," Organizational behavior and human decisionprocesses, 76 (2), 149-188.
Levin, Irwin P. and Gary J. Gaeth (1988), “How Consumers are Affected by the Framing of AttributeInformation Before and After Consuming the Product,” Journal of Consumer Research, 15 (3), 374-378.
Krishna, Aradhna, Richard Briesch, Donald R. Lehmann, and Hong Yuan (2002), “A Meta-Analysis of theImpact of Price Presentation on Perceived Savings,” Journal of Retailing, 78 (2), 101-118.
Kramer, Thomas and Hyeong Min Kim (2007), “Processing Fluency versus Novelty Effects in DealPerceptions,” Journal of Product & Brand Management, 16 (2), 142-147.
Kim, Hyeong Min and Thomas Kramer (2006), ““Pay 80%” versus “Get 20% Off”: The Effect of NovelDiscount Presentation on Consumers’ Deal Perceptions,” Marketing Letters, 17 (4), 311-321.
Kamins, Michael. A., Valerie S. Folkes, and Alexander Fedorikhin (2009), “Promotional Bundles andConsumers’ Price Judgments: When the Best Things in Life Are Not Free,” Journal of ConsumerResearch, 36 (4), 660-670.
Kahneman, Daniel and Amos Tversky (1979), “Prospect Theory: An Analysis of Decision Under Risk,”Econometrica, 47 (2), 263-292.
Holbook, Morris B. (1978), “Beyond Attitude Structure: Toward the Information Determination ofAttitude,” Journal of Marketing Research, 15 (4), 545-556.
Hardesty, David M. and William Bearden (2003), “Consumer Evaluations of Different Promotion Typesand Price Presentations: the Moderating Role of Promotional Benefit Level,” Journal of Retailing, 79(1), 17-25.
Gupta, S. and Lee. G. Cooper (1992), “The Discounting of Discounts and Promotion Thresholds”, Journalof Consumer Research, 19 (2), 401-411.
Gourville, John T. (2003), “The Effect of Monetary Magnitude and Level of Aggregation on the TemporalFraming of Price,” Marketing Letters, 14 (2), 125-135.
Gourville, John T. (1999), “The Effect of Implicit versus Explicit Comparisons on Temporal PricingClaims,” Marketing Letters, 10 (2), 113-124.
Gourville, John T. (1998), “Pennies-a-Day: The Effect of Temporal Reframing of Transaction Evaluation,”Journal of Consumer Research, 24 (4), 395-403.
Friestad, Marian and Peter Wright (1994), “The Persuasion Knowledge: How People Cope with PersuasionAttempts,” Journal of Consumer Research, 21 (1), 1-31.
Eraker, Stephen A. and Harold C. Sox (1981), “Assessment of Patients’ Preferences for TherapeuticOutcomes,” Med Decision Making, 1 (1), 29-39.
Duchon, Dennis, Kenneth J. Dunegan, and Sidney L. Barton (1989),”Framing the Problem and MakingDecisions: The Facts are Not Enough,” IEEE Transactions on Engineering Management, 36 (1), 25-27.
Diamond, William D. and Abhijit Sanyal (1990), “The Effect of Framing on the Choice of SupermarketCoupons,” Advances in Consumer Research, 17, 488-493.
Della Bitta, Albert J., Kent B. Monroe and John M. McGinnis (1981), “Consumer Perceptions ofComparative Price Advertisements,” Journal of Marketing Research, 18 (4), 416-427.
DelVecchio, Devon, H. Shanker Krishnan, and Daniel C. Smith(2007), "Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice," Journal of Marketing, 71(3), 158-170.
DelVecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan (2009), “The Effect of DiscountLocation and Frame on Consumer’s Price Estimates,” Journal of Retailing, 85 (3), 336-346.
Collins, Allan M. and Elizabeth F. Loftus (1975), “A Spreading-Activation Theory of Semantic35Processing,” Psychological Review, 82 (6), 407-428.
Chen, Shin-Fen S., Kent B. Monroe, and Yung-Chien Lou (1998), “The Effects of Framing PricePromotion Messages on Consumers’ Perceptions and Purchase Intentions,” Journal of Retailing, 74(3), 353-372.
Chandrashekaran, Rajesh and Dhruv Grewal (2006), “Anchoring Effects of Advertised Reference Priceand Sale Price: The Moderating Role of Saving Presentation Format,” Journal of Business Research,59 (10-11). 1063-1071.
Chandran, Sucharita and Vicki G. Morwitz (2006), “The Price of “free”-dom: Consumer sensitivity topromotions with negative contextual influences,” Journal of Consumer Research, 33 (3), 384-392.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), “A Benefit Congruency Framework of SalesPromotion Effectiveness,” Journal of Marketing, 64 (4), 65-81.
Campbell, Margaret C. (1999), “Perceptions of Price Unfairness: Antecedents and Consequences,” Journalof Marketing Research, 36 (2), 187-199.
Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha, and Dhruv Grewal (2013), "Consumer Evaluations of Sale Prices: Role of the Subtraction Principle," Journal of Marketing, 77(4), 49-66.
Biswas, Abhijit and Scot Burton(1993), "Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types across Different Discount Levels," Journal of the Academy of Marketing Science, 21(3), 217-229.
Biswas, Abhijit and Scot Burton (1994), “An Experimental Assessment of Effects Associated withAlternative Tensile Price Claims,” Journal of Business Research, 29 (1), 65-73.
Baron, Rueben M. and David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in SocialPsychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal ofPersonality and Social Psychology, 51 (6), 1173-1182.
'
Consumer response to numerical versus verbal framing of a sales promotion : when a price of $0 is better than free'
의 유사주제(
) 논문