인용/피인용
'
관광해설과 관광목적지 이미지 연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 38 | 0 |
0.0% |
주제별 논문영향력
' 관광해설과 관광목적지 이미지 연구' 의 참고문헌
-
호텔고객이 지각하는 종사원의 감정노동이 관계감정 및행동의도에 미치는 영향:진정성의 조절효과를 중심으로
-
해설서비스 품질이 축제방문객 만족과 지불의사에 미치는 영향
-
항공서비스품질, 가치지각, 고객만족, 행동의도와의 관계
-
박사
-
한국관광이미지 결정요인에 관한 연구
-
한국 관광지 이미지 측정도구의 개발
-
축제 참가객들의 라이프스타일과 축제 참가동기가 고객만족 및 행동의도에 미치는 영향: 지각가치의 매개효과를 중심으로
-
철도서비스 품질과 편의성이 고객가치 고객만족과 행동의도에 미치는 영향 연구
-
지역축제의 서비스품질, 지각된 가치, 만족, 충성도의 영향 관계 -제주이호테우축제를 사례로-
-
중앙일보 조이스랜드 출판팀. 박근혜 신정부 2013부동산 大해부: 뜨는 상품 지 는 상품 시장트렌드 완전분석서울: 중앙일보조인스랜드 [2012]
-
정민의. “영상물의 제주도 관광지 이미지와 행동의도에 대한 영향
-
전주 한옥마을 관광지 음식점의 메뉴선택요인에 대한 가치지각이 재구매의도와 전환의도에 미치는 영향
-
전시회의 이미지가 참관객들의 지각된 가치, 만족 및 재방문의도에 미치는 영향
-
음식관광박람회 관람객의 관람동기 요인이 만족도와 행동의도에 미치는 영향 연구
-
울산 문화관광해설사의 해서서비스가 관광객 만족과 재이용 및 추천의 도에 미치는 영향
-
외국인의 한국관광 후 관광지의 인지적·정서적 이미지와 관광행동의도의 관계
-
슬로우 투어리즘의 만족과 재방문의도 결정요인에 관한 연구 : 도보관광지 이미지와 지각된 가치를 중심으로
-
박사
-
선행관광행동연구의 비판적 고찰
-
박사
-
생태관광의 매력속성, 관광태도, 지각된 가치가 만족도에 미치는 영향 연구
-
사회과학조사방법론(3판)
-
백주아. “관광 이미지에 관한 연구 동향 분석
-
문화유산해설사의 역할이 방문객만족과 재방문 및 추천의도에 미치는 영향 : 대구광역시를 중심으로
-
박사
-
문화유산해설사 교육프로그램의 평가: 중요도-성취도 분석방법을 중심으로
-
문화관광해설사의 자질 및 해설내용이 감정반응 및 지각된 가치에 미치는 영향
-
문화관광해설사 제도 운영실태 및 개선방안
-
문화관광해설사 교육과정 인증 및 법제화 방안
-
문화관광해설 프로그램 만족 향상을 위한 커뮤니케이션 방안에 관한 연구
-
박사
-
문화관광전문해설사의 직무분석연구
-
문화관광자원해설의 만족도 평가에 관한 연구
-
랜드 오퍼레이터 서비스품질과 고객만족 및 충성도 연구: 전환장벽 매개효과를 중심으로
-
도시마케팅을 위한 도시의 인지적 이미지, 정서적 이미지와만족 간의 구조모형분석: 아산시를 사례로
-
도시 관광지 이미지 포지셔닝 연구 : 부산지역 주요 관광지를 중심으로
-
박사
-
농촌관광마을에서의 스토리텔링구현 전략
-
논문작성에 필요한 SPSS/AMOS 통계분석 방법
-
나도 관광자원해설사가 될 수 있다
-
관광지 인지적, 정서적, 전반적 이미지에 관한 연구-아산시를 중심으로
-
관광지 이미지와 지각된 가치가 관광행동의도에 미치는 영향 - 방한 중국인 관광객을 중심으로 -
-
관광지 이미지와 관광객 만족, 충성도와의 관계 -전남 관광객을 중심으로-
-
관광지 이미지가 관광지 선택에 미치는 영향에 관한 연구 :관광객 감정을 중심으로
-
관광지 유형에 따른 관광동기, 관여도와 관광 매력성 연구
-
관광지 스토리텔링이 관광객 만족 및 행동의도에 미치는 영향 - 장소성 인식을 조절효과로 -
-
관광자의 지각된 가치가 관광만족 및 행동의도에 미치는 영향 -제주 관광객을 대상으로-
-
관광목적지 이미지와 행동의도의 관계에서 지각된 가치의 매개효과－파주 헤이리 마을 관광객을 대상으로－
-
박사
-
관광동기로서 Push-Pull 요인이 관광객 만족에 미치는 영향에 관한 연구
-
관광객의 랜드마크 인식요인이 관광지 이미지와 방문만족도, 행동의도 간의 영향 연구
-
고객만족, 고객감동, 행동의도간의 비선형적 관계
-
경복궁의 관광자원 해설에 관한 연구: 해설유형과 관광자원의 가치인식을 중심으로
-
경기개발연구원도시브랜드 정체성 개발 방법론 연구: 경기도 주요 도시사례 [2007]
-
박사
-
“제주관광자의 숙박시설 선택속성과 만족에 관한 연구.”
-
“외국인 관광객의 관광지 서비스품질, 지각된 가치가 자기효능감 및 만족에 미치는 영향,”
-
“오토캠핑체험이 만족과 행동의도에 미치는 영향.”
-
“쇼핑관광지 이미지 연구”
-
“생태관광 자원해설 요소의 중요도와 실행도,”
-
“문화관광해설사의 해설활동이 관광자만족과 재방문의도에 미치는 영 향.”
-
“문화관광해설사의 역할이 관광객만족과 재방문의도 및 추천의도에 미 치는 영향: 대구광역시를 중심으로,”
-
“관광지 이미지 측정에 관한 연구: 관광지 이미지와 태도의 차이을 중 심으로,”
-
“관광이미지와 마아케팅전략에 관한 연구,”
-
“관광스토리텔링의 구성요소가 관광목적지 매력 지각, 브랜드 자산, 브랜드 가치에 미치는 영향.”
-
“관광목적지의 엔터테인먼트 경험과 고유성 지각, 만족도관계 연구”
-
Zeithaml, Valarie A.. 1988. "Consumer Perceptions of Price, Quality, and value: a Means-End Model and Synthesis of Evidence," Journal of Marketing 52(3): 2-22.
-
Yen, Yung-Shen. 2013. "Exploring Perceived Value in Social Networking Sites: The Mediation of Customer Satisfaction," International Journal of Computer and Information Technology 2(3): 386-391.
-
Wu, Shwu-Ing. 2006. “A Comparison of the Behavior of different customer clusters tower towards internet bookstores,” Information & Management 43(8): 986-1001.
-
Worcester, R. M.. 1997. "Managing the image of your bank: the glue that binds," International Journal of bank marketing 15(5): 146-152.
-
Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking Service Quality,Customer Satisfaction, and Behavioral Intention. Journal of Health CareMarketing, 9(4), 5-17.
-
Woodruff, Robert B.. 1997. "Customer Value: The Next Source for competitive Edge," Journal of the Academy of Marketing Science 25(2): 139-153.
-
Williams, C., Buswell, J.. 2003. Service quality in leisure and tourism. UK. CABI Publishing.
-
Wallin, Harold E.. 1965. Interpretation: A Manual and Survey on Understanding a Naturalist Program Management Aids Bulletin. American Institue of Park Executive. Alington: National Recreation and Park Association.
-
Vantrappen, Herman. 1992. "Creating Customer Value by Streamlining Business Process," Long Range Planning 25(1): 53-62.
-
Urry, John. 1990. The Tourist Gaze: Leisure and Travel in Contemporary Society. London, U.K.: Sage Publications.
-
Tuan, Yi-Fu. 1974. Topophilia: a study of environmental perception, attitudes, and values. New York: Columbia University Press.
-
Tilden, Freeman. 1977. Interpreting our heritage. 3rd Edition. Chapel Hill: Univeirsity of North Carolina Press.
-
Taylor, Steven A., Baker, Thomas L.. 1994. “An Assesment of the relationship between service quality and customer satisfaction in the formation of consumers purchase intentions,” Journal of Relating 70(2): 163-178.
-
Sweeney, Jullian C., Soutar, Geoffrey N.. 2001. "Consumer Perceived Value: The Development of Multiple Item Scale," Journal of Retailing 77(2): 203-220.
-
Sweeney, Jullian C., Soutar, Geoffrey N., Johnson, Lester W.. 1999. "The role of perceived risk in the quality-value relationship: a study in a retail environment," Journal of Retailing 75(1): 77-105.
-
Swan, John E., Frederick, Trawick I.. 1981. "Disconfirmation of Expections and Satisfaction with A Retail Service," Journal of Retailing 57(3): 49-67.
-
Smith, Valene L. 1989. 'Eskimo tourism: Micro-models and marginal men' in Smith, V. L., (eds.), Hosts and Guests. Philadelphia: University of Pennsylvania Press: 55-83.
-
Sheth, Jagdish N., Newman, Bruce I., Gross, Barbara L.. 1991. "Why we buy what we buy: a theory of consumption values," Journal of Business Research 22(2): 159-170.
-
Sharpe, G. W. 1982. Interpreting the environment. New York: John Wiley & sons.
-
Schwartz, Shalom. H., Bilsky, Wolfgang. 1987. "Toward a theory of uinversal psychological structure of human values: Extensions and gross-cultural replications," Journal of Personality and Social Psychology 58(5): 878-891.
-
Sanchez, Javier, Callarisa, Luis, Rodriguez, Rosa M., Moliner, Miguel A.. 2006. "Perceived value of the purchase of tourism product," Tourism Management 27(3): 394-409.
-
San Martin, Hector, Rodriguez del Bosque, Ignacio A.. 2008. "Exploring the Cognitive-affective nature of destination image and the role of psychological factors in its formation," Tourism management 29(2): 263-277
-
Ryan, C.. 2002. From motivation to assessment. In C. Ryan(Ed.). The tourist experience(2nd ed.). London: Cotinuum.
-
Russell, James. A., Snodgrass, Jacalyn. 1987. Emotion and environment, In Handbook of Environmental Psychology. Daniel Stok-ols and Irwin Airman, (eds.). New York: John Wiley and Sons.
-
Russell, James A., Ward, Lawrence M., Pratt, Geraldine. 1981. “Affective Quality Attributed to Environments: A Factor Analytic Study,” Environment and Behavior 13(3): 259-288.
-
Roberts, Keith, Varki, Sajeev, Brodie, Rod. 2003. "Measuring the quality of relationships in consumer services: an empirical study," European Journal of Marketing 37(1/2): 169-196.
-
Reilly, Michael D.. 1990. "Free Elicitation of Descriptive Adjectives for Tourism Image Assessment," Journal of Travel Research 28(4): 21-26.
-
Pura, Minna 2005. "Linking Perceived Value and Loyalty in Location-based Mobile Services," Managing Service Quality (An International Journal) 15(6): 509-538.
-
Pizam, Abraham, Neumann, Yoram, Reichel, Arie. 1978. “Dimension of tourist satisfaction with a destination area,” Annals of Tourism Research 5(3): 314-322.
-
Pike, Steve. 2002. "Destination image analysis: a review of 142 papers from 1973 to 2000," Tourism Management 23(5): 541-549.
-
Pike, Steve & Ryan, Chris. 2004. "Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions," Journal of Travel Research 42(4): 333-342.
-
Petrick, James F. 2004. “The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers' Behavioral Intentions,” Journal of Travel Research 42(4): 397-407.
-
Petrick, James F. 2002. "Experience use history as segmentation tool to examine golf traveller's satisfaction, perceived value and repurchase intentions," Journal of Vacation Marketing 8(4): 332-342.
-
Peter, J. Paul, Olson, Jerry C. 1990. Consumer Behavior and Marketing Strategy, 2nd ed. Homewood, IL: Irwin.
-
Pearce, Phlip L. 1982. “Perceived Changes in Holiday Destinations,” Annals of Tourism Research 9(12): 145- 164.
-
Patterson, Paul G., Spreng, Richard A. 1997. “Modeling the Relationship between Perceived Value Satisfaction and Repuchase Intentions in a Business, Service Context: An Empirical Examination,” International Journal of Service Industry Management 8(5): 414-434.
-
Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.. 1994. "Reassessment of Expectations as Comparison Standard in Measuring Service Quality: Implications for Future Research," Journal of Marketing 58(1): 111-124.
-
Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.. 1988a. "SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of retailing 64(1): 12-40.
-
Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.. 1985. "A Conceptual Model of Service Quality and its Implication for future Research," Journal of Marketing 49(4): 41-50.
-
Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie A.. 1991. Refinement and reassessment of rhe SERVQUAL Scale," Journal of Retailing 67(4): 420-450.
-
Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie A.. 1988b. "Communication and Control Process in the Delivery of Service Quality," Journal of Marketing 52(2): 35-48.
-
Parasuraman, A. 1997. “Reflections on gaining competitive advantage through customer value," Journal of the Academy of Marketing Science 25(2): 154-161.
-
Parasuraman, A. & Grewal, Dhruv. 2000. “The impact of technology on the Quality-Value-Loyalty Chain: A research agenda,” Journal of the Academy of Marketing Science 28(1): 168-174.
-
Oliver, Richard L. 1980. “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing Research 17(4): 460-469.
-
Oh, Haemoon. 2003. "Price fairness and its asymmetric effects on overall price, quality, and value judgements: the case of a upscale hotel," Tourism Management 24(4): 387-399.
-
Moscardo, Gianna. 1996. “Mindful Visitor: Heritage and Tourism,” Annals of Tourism Research 23(2): 376-397.
-
Mittal, Banwari., Sheth, Jagdish N. 2001. Value Space: Winning the Battle for Market Leadership. New York: McGraw-Hill.
-
McIntosh, R. W., Goeldner, C. R., Ritchie, J. R. B. 1995. Tourism Principles, Practices, Philosophies. New York: John Wiley & Sons.
-
Marques, Carlos Peixeira. 2011. "Mapping Affective Image of Destinations," Tourism & Management Studies Vol. 2: 1040-1043.
-
Mansfeld, Yoel. 1992. "From motivation to actual travel," Annals of Tourism Research 19(3): 399-419.
-
Maher, Amro. 2010. "The Affective and Cognitive Dimensions of Country Image: Perceptions of U.S. Prodeucts in Kuwait," Developments in Marketing Science 33: 141.
-
Macintosh, Gerrard. 2002. "Building Trust and Satisfaction in travel Counselor/Client Relationships," Journal of Travel and Tourism Marketing 12(4): 59-74.
-
Lounsbury, John W, Polick, Jeffrey R.. 1992. “Leisure needs Vacation Satisfaction,” Leisure Science: An Interdisciplinary Journal 14(2): 105-119.
-
Krippendorf, Jost. 1987. The Holiday Makers: Understanding the Impact of Leisure and Travel. London: William Heinemann.
-
Kotler. P. 1991. Marketing management: analisys, planning, implementation and control, 7th ed. Englewood Cliffs: Prentice-Hall.
-
Kotler, P., Keller, K. L.. 2009. Marketing Management, 14th ed, N.J.: Pearson Education.
-
Kim, HyoungGon, Richardson, Sarah L.. 2003. "Motion picture impacts on destination image," Annals of Tourism Research 30(1): 216-237.
-
Jorekog, K. G., Sorbom, D. 1993. LISREL VIII: User's reference guide. Chicago: Scientific Software International.
-
Jang, SooCheong(Shawn), Feng, Ruomei. 2007. "Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction," Tourism Management 28(2): 580-590.
-
Hunt, John D.. 1982. “Image as a Factor in Tourism Development,” Tourism Recreation Research 7(1): 1-6.
-
Hunt, John D.. 1975. “Images as a factor in tourism deveopment," Journal of Travel Research 13(3): 1-7.
-
Hui, Tak Kee, Wan, David, Ho, Alvin. 2007. "Tourists' satisfaction, recommendation and revisiting Singapore," Tourism Management 28(4): 965-975.
-
Honsany, Sameer, Ekinci, Yuksel, Uysal, Muzaffer. 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research 59(5): 638-642.
-
Holbrook, Morris B.. 1978. "Beyond Attitude Structure: Toward the Informational Determinants of Attitude," Journal of Marketing Research 15(4): 545-556.
-
Holbrook, Morris B.(2006), “Consumption Experience, Customer Value, and SubjectivePersonal Introspection: An Illustrative Photographic Essay,” Journal of BusinessResearch, 59(6), 714-725
-
Holbrook, Morris B.(1999), Consumer Value: A Framework for Analysis and Research,New York: Routledge
-
Hellier, Phillip K., Geursen, Gus M., Carr, Rodney A., Rickard, John A.. 2003. "customer repurchase intention: A general equation model," European Journal of Markeing 37(11/12): 1762-1800.
-
Ham, S., Weiler, B.. 2002. Interpretation as the centreplece of sustainable wildlife tourism. In R. Harris, T. Griffin & P. Williams (Eds.) Sustainable Torism : A Global Perspective. London: Butter Worth-Heinemann.
-
Guy, Bonnie S., Curtis, William W., Crotts, John C.. 1990. “Environmental learning of first-time travelers,” Annals of Tourism Research 17(3): 419-431.
-
Groth, John C. 1995b. "Exclusive value and the pricing of services," Management Decision 33(8): 22-29.
-
Groth, John C. 1995a. "Important factors in the sale and pricing of services," Management Decision 33(7): 29-34.
-
Gronroos, Christian. 1997. "Value-driven relational marketing: From products to resources and competencies," Journal of Marketing Management 13(5): 407-419.
-
Gordon., H. G. McDougall, Levesque, Terrence. 2000. "Customer satisfaction with services: Putting perceived value into the equation,” Journal of Services Marketing 14(5): 392-410.
-
Gartner, William. C.. 1994. "Image formation process," Journal of Travel and Tourism Marketing 2(2/3): 191-216.
-
Gartner, William C., Hunt, John D.. 1987. "An Analysis of State Image Change over a Twelve-Year Period(1971-1983)," Journal of Travel Research 26(2): 15-19.
-
Gallarza, Martina G., Saura, Irene Gil. 2004. “Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students' travel behaviour,” Tourism management 27(3): 437-452.
-
Forester, Murray. 1999. "Deja vu Discussion Delivers Message Emphasizing Value," Chain Store Age 75(4): 12.
-
Embacher, Johann, Buttle, Francis. 1989. "A Repertory Grid Analysis of Austria's Image as a Summer Vacation Destination," Journal of Travel Research 27(3): 3-7.
-
Echtner, Charlotte M., Ritchie, J. R. Brent. 1991. "The Measuring and Measurment of Destination Image," The Journal of Tourism Studies 14(1): 37-48.
-
Dora Agapito., Patrica Oom do Valle, Julio da Costa Mendes. 2013. "The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis," Journal of travel & tourism marketing 30(5): 471-481.
-
Dodds, William B., Monroe, Kent B., Grewal, Dhruv. 1991. "Effects of price, Brand, and Store Information on Buyer's Product Evaluations," Journal of Marketing Research 28(3): 307-319.
-
Cronin, Jr. Joseph, Brady, Michael K., Hult, G. Tomas M.. 2000. “Assessing the Effects of Quality, Value, Customer Satisfaction on Customer Behavioral Intentions in Service Environments,” Journal of Retailing 76(2): 193-218. Dichter, Errest. 1985. "What's in an image," Journal of Consumer Marketing 2(1): 75-81.
-
Cronin, Jr. Joseph, Brady, Michael K., Brand, Richard R., Hightower, Jr. Roscoe & Shemwell, Donald J.. 1997. "A cross-sectional test of the effect and conceptualization of service value," Journal of service Marketing 11(6): 375-391.
-
Crompton, John L. 1979. "An assessment of the image of Mexico as a Vacation destination and the influence of geographical location upon that image," Journal of Travel Research 17(4): 18-23.
-
Cooper, C., Fletcher, J., Gilbert, D., Wanhill, S.. 1993. Tourism: Principles and practice. UK: Pitman Publishing.
-
Churchill, Jr. Gilbert A., Suprenant, Carol.. 1982. “An Investigation Into the Determinants of Customer Satisfaction,” Journal of marketing Research 19(4): 491-504.
-
Chon, Kye-Sung. 1991. "Tourism Destination Image Modification Process: Marketing implications," Tourism Management 12(1): 68-72.
-
Chen, Ching-Fu, Tsai, DungChun. 2007. "How destination image and evaluation factors affect behavioral intentions?," Tourism Management 28(4): 1115-1122.
-
Chen, Ching-Fu, Chen, Fu-Shian. 2010. “Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists,” Tourism Management 31(1): 29-35.
-
Carmen de Rojas, Carmen Camarero. 2008. "Visitor's experience, mood and satisfaction in a heritage context: Evidence from an interpretation center," Tourism Management 29(3): 525-537.
-
Calantone, R. J., di Benetto, C. A., Hakam, A., Bojantic, D. C. 1989. "Multiple mutinational tourism positioning using correspodence analysis," Journal of Travel Research 28(2): 25-32.
-
Buzzell, Robert. D., Gale, Bradley. T.. 1987. The PIMS(Profit Impact of Market Strategy) Principles, Linking Strategy to Performance. New York: The Free Press.
-
Bolton, Ruth N., Drew, James. H.. 1991 "A Multistage Model of Customer's Assesment of Services Quality and Value," Journal of Customer Research 17(4): 375-384.
-
Bigne, J. Enrique, Sanchez, M. Issabel, Sanchez, Javier. 2001. "Tourism image, evaluation variables and after purchase behavior: Inter-relationships," Tourism Management 22(6): 607-616.
-
Bettencourt, Lance A. 1997. “Customer Voluntary Performance: Customers As partners in service delivery,” Journal of Retailing 73(3): 383-406.
-
Beerli, Asucion, Martin, Joseta D.. 2004. "Factors influencing destination image," Annals of Tourism Research 31(3): 657-681.
-
Bearden, William O., Jesse, E. Teel. 1983. "Selected Determinants of Consumer Satisfaction and Complaint Reports," Journal of Marketing Reserach 20(1): 21-28..
-
Baloglu, Seyhmus, McCleary, Ken W.. 1999. "A model of destination image formation," Annals of Tourism Research 26(4): 868-897.
-
Baloglu, Seyhmus, LOVE, Curtis. 2005. "Association meeting planner's perceptions amd intentions for five major US convention cities: the structured and unstructured image," Tourism Management 26(5): 743-752.
-
Baloglu, Seyhmus, Brinberg, David. 1997. “Affective Images of Tourism Destinations,” Journal of Travel Research 35(4): 11-15.
-
Baker, Dwayne A., Crompton, John L. 2000. “Quality, satisfaction and behavioral intentions,” Annals of Tourism Research 27(3): 785-804.
-
Assael, Henry. 1995. Consumer behavior and marketing action. Cincinnati, Ohio: South-Western College Publishing.
-
Ashworth, G., Goodall, B.. 1980. Tourist image: Marketing considerations. In B. Goodall, & Ashworth(Eds.), Marketing in the tourism industry. London: Croom Helm.
-
Applbaum, Ronald L., Bodaken, Edward M., Sereno, Kenneth K., Anatol, Karl W. E.. 1974. The Process of Group Communication. Chicago: Science Research Associates, Inc.
-
Anand, Poonam, Holbrook, Morris B., Stephens, Debra. 1988. "The Formation of Affective Judgements: the Cognitive-Affective Model versus the Independence Hypothesis," Journal of Consumer Research 15(3): 386-391.
-
Albrecht, Karl. 1992. The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business. New York,: Harper Business.
-
Ajzen, Icek., Fishbein, Martin. 1980. Understanding attitude and predicting social behavior. Prentice-Hall, NJ: Englewood Cliffs.