연구동향 분석
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고객자산 동인으로서 행동자산의 개념과 역할: 스포츠의 경험재적 속성을 중심으로 = The Concept and Role of Behavior Equity as a Customer Equity Driver: Focusing on Sport as Experiential Products

권기성 2015년

논문상세정보
인용/피인용
' 고객자산 동인으로서 행동자산의 개념과 역할: 스포츠의 경험재적 속성을 중심으로 = The Concept and Role of Behavior Equity as a Customer Equity Driver: Focusing on Sport as Experiential Products' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 가치자산
  • 경험재
  • 고객생애가치
  • 고객자산
  • 관계자산
  • 관람스포츠
  • 브랜드자산
  • 소비자 행동 성향
  • 스포츠 경험재적 속성
  • 참여스포츠
  • 행동자산
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
458 0

0.0%

' 고객자산 동인으로서 행동자산의 개념과 역할: 스포츠의 경험재적 속성을 중심으로 = The Concept and Role of Behavior Equity as a Customer Equity Driver: Focusing on Sport as Experiential Products' 의 참고문헌

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    김용욱 최용석 한지숙 관광연구, 28(5), 285-303 [2013]
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    김한주 옥정원 허갑수 한국광고홍보학보, 13(1), 36-64 [2011]
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    강준호 체육과학연구, 16(3), 118-130 [2005]
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    이상민 이수정 이지혜 이채연 조민희 한국심리학회지 사회 및 성격,28(3), 21-41 [2014]
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    유재웅 서울 [2013]
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  • 레스토랑 유형에 따른 고객자산의 구성요소가 고객만족, 행동의도및 고객생애가치에 미치는 영향관계 연구. 미간행 박사학위 논문
    이선령 경희대학교 대학원 [2012]
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    김지윤 이정교 광고학연구,24(8), 53-82 [2013]
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  • 관계마케팅활동이 고객자산동인과 고객행동에 미치는 영향
    조상리 경영정보연구, 30(2), 185-210 [2011]
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    서승태 한국골프학회지, 3(2), 17-22 [2009]
  • 골프장 시설 디자인 구성요소와 고객접점서비스가 고객만족과 구매 후 행동에 미치는 영향
    김경현 전호문 한국체육학회지, 51(3),207-217 [2012]
  • 고객자산 구성요소가 고객충성도에 미치는 상대적 효과에 관한 연구
    김모란 김성환 안광호 마케팅연구, 26(1), 23-45 [2011]
  • 고객기반 축제 브랜드자산 모델과 브랜드자산 가치 영향요인으로서의 축제서비스품질 규명: 2009 인천세계도시축전 사례를 중심으로
    김종갑 김철원 오정학 관광연구, 25(2), 157-178 [2010]
  • 고객 자산과 기업 수익성 간의 관계
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  • 경험재의 지속적 선택에 영향을 주는 요인에 관한 연구 - 경험요인과 비 경험요인을 중심으로 -
    정윤희 마케팅 연구, 25(1), 49-80 [2010]
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    정용해 호텔경영학연구, 20(6), 103-113 [2011]
  • “호텔 고객자산이 고객충성도에 미치는 영향 : 브랜드 지식의 조절효과를 중심으로”
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  • “고객자산 구성요인이 기업가치에 미치는 영향,”
    김덕용 김상현 고객만족경영연구, 15(1), 27-52 [2013]
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