연구동향 분석
박사

기업위기에 따른 대응전략이 기업태도에 미치는 영향 : 기업규모의 역할을 중심으로 = The Effect of Coping Strategy after the Corporate Crisis on Corporate Attitudes : Focusing on Role of Corporate Size

방광수 2015년

논문상세정보
    • 저자 방광수
    • 형태사항 26 cm
    • 일반주기 지도교수: 박종철
    • 학위논문사항 경영학과, 조선대학교, 2015. 2, 학위논문(박사)-
    • 발행지 광주
    • 언어 kor
    • 출판년 2015
    • 발행사항 조선대학교
    유사주제 논문( 0)
인용/피인용

' 기업위기에 따른 대응전략이 기업태도에 미치는 영향 : 기업규모의 역할을 중심으로 = The Effect of Coping Strategy after the Corporate Crisis on Corporate Attitudes : Focusing on Role of Corporate Size' 의 참고문헌

  • 위기 대응 전략의 일치성이 전략수용성과 책임성에 미치는 영향: 동종업계 다수기업 위기상황을 중심으로,
    최세나 최윤형 광고 연구, 96, 194-220 [2013]
  • 브랜드 위기의 유형이 브랜드 태도에 미치는 부정적 영향에 관한 연구
    김경호 박준형 전성률 주태욱 마케팅 연구, 26(2), 25-44 [2011]
  • 브랜드 위기상황에서 책임규명 정보의 주체가 소비자의 브랜드 태도변화에 미치는 영향
    전성률 전호준 주태욱 마케팅연구, 24(2), 81-108 [2009]
  • 반 대기업 정서, 위기 책임성, 그리고 사과 수용 간 관련 성 : 삼성 그룹 비자금 관련 위기와 농심 새우깡 이물질 위기를 중심으로,
    윤영민 최윤정 한국언론학회-한국언론학보, 53(1), 288-304 [2009]
  • 마케팅 원리
    안광호 유창조 전승우 12판, 47-48 [2008]
  • 기업규모와 기술혁신활동의 연관성: 우리나라 제조업에 대한 실증적 연구
    성태경 중소기업연구, 25(2), 205-325 [2003]
  • 구매 인센티브 유형과 기업 인지도가 소비자 반응 에 미치는 영향 : 따뜻함-유능함 지각을 중심으로,
    김문섭 김재일 최민경 마케팅 연구, 28(1), 21-44 [2013]
  • 개별브랜드간 위기정보의 파급효과: 주요브랜드 위기정보와 일반브랜드 위기정보가 상대브랜드 평가에 미치는 영향 비교
    유재미 마케팅 연구, 26, 1-22 [2011]
  • _________, R. Bazinska, and M. Jaworski (1998), "On the Dominance of Moral Categories in Impression Formation," Personality and Social Psychology Bulletin, 24(12), 1251-1263.
  • _________ (2005b), "Morality and Competence in Person- and Self-Perception," European Review of Social Psychology, 16, 155-188.
  • _________ (2005a), "Affective Concomitants of Information on Morality and Competence," European Psychologist, 10(1), 60-70.
  • ________ and G. Kurzbard (1994), "The Hidden Crisis in Product-Harm Crisis Management," European J ournal of Marketing, 28 (2), 30-41.
  • _______, and J. Williamson (2003), "Bringing the Corporation into Corporate Branding," European J ournal of Marketing, 37(7/8), 1041-1064.
  • _______ and S. J. Holladay (1996), "Communication and Attributions in a Crisis: An Experimental Study of Crisis Communication," J ournal of Public Relations Research, 8, 279-295.
  • _______ and S. E. Taylor (1991), Social Cognition(2nd ed.), New York: McGraw-Hill.
  • _______ K. T. Dirks, C. D. Cooper, and D. L. Ferrin (2006), "When more Blame is Better than Less: The Implications of Internal vs. External Attributions for the Repair of Trust after a Competence- vs. Integrity-Based Trust Violation," Organizational Behavior and Human Decision Processes, 99, 49-65.
  • _______ (2007), "Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory," Corporate Reputation Review, 10(3), 163–176.
  • _______ (2006), Social Motivation, Justice, and the Moral Emotions: An Attributional Approach, Lawrence Erlbaum Associates, Inc., Mahwah, NJ .
  • _______ (2006), "The Protective Powers of Crisis Response Strategies: Managing Reputational Assets During a Crisis," J ournal of Promotion Management, 12, 241–259.
  • _______ (2005), Strategic Brand Management: Building, Measuring, and Managing Bbrand Equity, New Jersey: Prentice-Hall.
  • _______ (1999), Ongoing Crisis Communication: Planning, Managing, and Responding, Thousand Oaks, CA: Sage Publications.
  • ______ and M. A. Kamins (1999), "Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes," J ournal of Consumer Psychology, 8(3), 243-259.
  • ______ and J. Lei (2009), "Brand Crises: The Roles of Brand Familiarity and Crisis Relevance in Determining the Impact on Brand Evaluations," J ournal of Business Research, 62, 509–516.
  • ______ (2007), "Silence Speaks Volumes: The Effectiveness of Reticence in Comparison to Apology and Denial for Responding to Integrity- and Competence-Based Trust Violations," J ournal of Applied Psychology, 92(4), 893-908.
  • ______ (2002), "Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory," Management Communication Quarterly, 16, 165–186.
  • ______ (1997), "Image Repair Discourse and Crisis Communication," Public Relations Review, 23(2), 177-186.
  • ______ (1996), "Measuring Brand Equity across Products and Markets," California Management Review, 38(Spring), 102-120.
  • ______ (1991), "The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders," In Business Horizons, 34, 39-48.
  • Yoon, Y. S., Z. G rhan-Canli, and N. Schwarz (2006), "The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations," J ournal of Consumer Psychology, 16(4), 377-390.
  • Wojciszke, B. (1994), "Multiple Meanings of Behaviour: Construing Actions in Terms of Competence or Morality," J ournal of Personality and Social Psychology, 67(2), 222-232.
  • Weiner, B. (1980), Human Motivation, New York7 Holt, Rinehart and Winston.
  • Weick, K. E. (1988), "Enacted Sensemaking in Crisis Situations," J ournal of Management Studies, 25, 305-318.
  • Vassilikopoulou, A., G. Siomkos, K. Chatzipanagiotou, and A. Pantouvakis (2009), "Product-Harm Crisis Management: Time Heals All Wounds?," J ournal of Retailing and Consumer Services, 16(3), 174-180.
  • Tomlinson, E. C., B. R. Dineen, and R. J. Lewicki (2004), "The Road to Reconciliation: Antecedents of Victim Willingness to Reconcile Following a Broken Promise," J ournal of Management, 30(2), 165-187.
  • Sung, Y. Y., H. J. Lee, and J. C. Park (2013), "An Examination of the Effectiveness of Crisis Response Strategies for Repairing Competence and Integrity Violations," Asia Marketing J ournal, 15(1), 129-154.
  • Strahilevitz, M. (2003), "The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?," J ournal of Nonprofit & Public Sector Marketing, 11(1), 77-92;
  • Sonja, Utz., F. Schultz, and S. Glocka (2013), "Crisis Communication Online: How Medium, Crisis Type and Emotions Affected Public Reactions in the Fukushima Daiichi Nuclear Disaster," Public Relations Review, 39, 40-46.
  • Skowronski, J. J. and D. E. Carlston (1987), "Social Judgement and Social Memory: The Role of Cue Diagnosticity in Negativity, Positivity, and Extremity Biases," J ournal of Personality and Social Psychology, 52, 689-699.
  • Siomkos, G. J.(1999), "On Achieving Exoneration after a Product Safety Industrial Crisis," J ournal of Business and Industrial Marketing, 14(1), 17–29.
  • Silvia, G., S. Romani, and R. P. Bagozzi (2013), "Consumer Response to Corporate Irresponsible Behavior: Moral Emotions and Virtues," J ournal of Business Research, Article in Press.
  • Shrivastava, P. and G. Siomkos (1989), "Disaster Containment Strategies," J ournal of Business Strategy, 10(5), 26-30.
  • Sen, S. and C. B. Bhattacharya (2001), "Does doing Good Always Lead to doing Better? Consumer Reactions to Corporate Social Responsibility," J ournal of Marketing Research, 38(2), 225-243.
  • Seeger, M. W., T. L. Sellnow, and R. R. Ulmer (1998), Communication, Organization, and Crisis, In M. E. Roloff (Ed.), Communication Yearbook (Vol. 21, pp. 231-275), Thousand Oaks, CA: Sage.
  • Rousseau, D. M., S. B. Sitkin, R. S. Burt, and C. Camerer (1998), "Not so Different after All: A Cross-Discipline View of Trust," Academy of Management Review, 23, 393-404.
  • Roehm, M. L. and A. M. Tybout (2006), "When will a Brand Scandal Spill Over and How Should Competitors Respond?" J ournal of Marketing Research, 43(3), 366-373.
  • Reeder, G. D. and M. B. Brewer (1979), "A Schematic Model of Dispositional Attribution in Interpersonal Perception," Psychological Review, 86, 61-79.
  • Puzakova M., H. Kwak, and J. F. Rocereto (2013), "When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings," J ournal of Marketing, 77, 81-100.
  • Pullig, C., R. G. Netemeyer, and A. Biswas (2006), "Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity," J ournal of the Academy of Marketing Science, 34, 528-542.
  • Park, C. W., B. J. Jaworski, and D. J. Maclnnis (1986), "Strategic Brand Concept-Image Management," J ournal of Marketing, 50(4), 135-145.
  • Nunnally, J. C. and I. H. Bernstein, Psychometric Theory, New York: McGraw-Hill.. 1994.
  • Morgan, R. M. and S. D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," J ournal of Marketing, 58(July), 20-38.
  • McLaughun, M. L., M. J. Cody, and H. D. O’Hair (1983), "The Management of Failure Events: Some Contextual Determinants of Accounting Behavior," Human Communication Research, 9, 208-224.
  • McDonald, L. M., B. Sparks, and A. I. Glendonb (2010), "Stakeholder Reactions to Company Crisis Communication and Causes," Public Relations Review, 36(3), 263-271.
  • Lin, C. P., S. C. Chen, C. K. Chiu, and W. Y. Lee (2011), "Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility," J ournal of Business Ethics, 102(3), 455-471.
  • Lichtenstein, D. R., P. H. Bloch, and W. C. Blac(1988), "Correlates of Price Acceptability,"　J ournal of Consumer Research, 15(September), 59-74.
  • Lei, J., N. Dawar, and Z. G rhan-Canli (2012), "Base-Rate Information in Consumer Attributions of Product-Harm Crises," J ournal of Marketing Research, 49(3), 336-348.
  • Lee, B. K. (2004), "Audience-Oriented Approach to Crisis Communication: A Study of Hong Kong Consumers' Evaluation of an Organizational Crisis," Communication Research, 31(5), 600-618.
  • Klein,J.and N.Dawar(2004),“CorporateSocialResponsibility and Consumers’Attributions and Brand Evaluations in a Product-Harm Crisis,” InternationalJournalofResearchinMarketing,21(3),203-217.
  • Kim, P. H., D. L. Ferrin, C. D. Cooper, and K. T. Dirks (2004), "Removing the Shadow of Suspicion: The Effects of Apology vs. Denial for Repairing Ability- vs. Integrity-Based Trust Violations," J ournal of Applied Psychology, 89(1), 104-118.
  • Kelley, H. H. (1967), Attribution Theory in Social Psychology, In D. Levine (Ed.), Nebraska Symposium on Motivation (Vol. 15, pp. 129–238), Lincoln: University of Nebraska Press.
  • Keller, K. L. (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," J ournal of Marketing Research, 29, 1-22.
  • Homer, P. M. (1990), "The Mediating Role of Attitude Toward the Ad: Some Additional Evidence," J ournal of Advertising Research, 27(February), 78-86.
  • Hermann, C. F. (1963), "Some Consequences of Crisis Which Limit the Viability of Organizations," Administrative Science Quarterly, 8, 61–82.
  • Heider F. (1958), The psychology of interpersonal relations, New York: Wiley.
  • Hatch, M. J. and M. Schultz (2001), "Are the Strategic Stars Aligned for Your Corporate Brand," Harvard Business Review, 79(2), 128-134.
  • Haidt, J. (2001), "The Emotional Dog and Its Rational Tail: A Social Intuitionist Approach to Moral Judgment," Psychological Review, 108, 814-834.
  • Galbraith, J. K. (1952), American Capitalism: The Concept of Countervailing Power, Boston: Houghton Mifflin.
  • Forehand, M. R. and S. Grier (2003), "When is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism," J ournal of Consumer Psychology, 13(3), 349-356.
  • Folkes, V. and B. Kotsos (1986), "Buyers’ and Sellers’ Explanations for Product Failure: Who done It?" J ournal of Marketing, 50(2), 74–80.
  • Fiske, S. T., A. J. Cuddy, and P. Glick (2007), "Universal Dimensions of Social Cognition: Warmth and Competence," Trends in Cognitive Science, 11(2), 77–83.
  • Ferrin, D. L, P. H. Kim, C. D. Cooper, and K. T. Dirks (2006), "Silence Speaks Volumes: The Effectiveness of Reticence in Comparison to Apology and Denial for Responding to Integrity- and Competence-Based Trust Violations," Center for Effective Organization(CEO) , 1-61.
  • Dutta, S. and C. Pullig (2011), "Effectiveness of Corporate Responses to Brand Crises: The Role of Crisis Type and Response Strategies," J ournal of Business Research, 64, 1281-1287.
  • Dirks, K. T. and D. L. Ferrin (2001), "The Role of Trust in Organizational Settings," Organization Science, 12, 450-467.
  • Dholakia, U. M. (2001), "A Motivational Process Model of Product Involvement and Consumer Risk Perception," European J ournal of Marketing, 35(11/12), 1340–1362.
  • Dean, D. H. (2004), "Consumer Reaction to Negative Publicity Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event," J ournal of Business Communication, 41(2), 192-211.
  • Dawar, N. and M. M. Pillutla (2000), "Impact of Product-Harm Crisis on Brand Equity: The Moderating Role of Consumer Expectations," J ournal of Marketing, 37(may), 215-226.
  • Davies, H. and M. Walters (1998), "Do All Crises have to become Disasters? Risk and Risk Mitigation," Disaster Prevention and Management, 17(5), 396–400.
  • Coombs, W. T. (1998), "An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation," J ournal of Public Relations Research, 10, 177-191.
  • Cleeren, K., H. J. Heerde, and M. G. Dekimpe (2013), "Rising From the Ashes: How Brands and Categories Can Overcome Product-Harm Crises," J ournal of Marketing, 77, 58-77.
  • Clark, T. (1988), "The Concept of a Marketing Crisis," J ournal of the Academy of the Marketing Science, 16(2), 43-48.
  • Castaldo, S., F. Perrini, N. Misani, and A. Tencati (2009), "The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products," J ournal of Business Ethics, (84), 1-15.
  • Carroll, A. B. (1979), "A Three-Dimensional Conceptual Model of Corporate Social Performance," Academy of Management Review, 4, 497-505.
  • Brown,T.J.andP.A.Dacin(1997),“TheCompanyandtheProduct:CorporateAssociations and ConsumerProductResponses,”JournalofMarketing,61(1),68-84.
  • Bowen, H. R. (1953), Social Responsibilities of the Businessman, New York: Harper & Row.
  • Bodenhausen, G. V. and K. Hugenberg (2009), Attention, Perception, and Social Cognition, In F. Strack & J . F rster (Eds.), Social Cognition: The Basis of Human Interaction(pp. 1-22), Philadelphia: Psychology Press.
  • Berger, J., A. T. Sorensen, and S. J. Rasmussen (2010), "Positive Effects of Negative Publicity: When Negative Reviews Increase Sales," Marketing Science, 29(5), 815-27.
  • Benoit, W. L. (1995), Accounts, Excuses and Apologies: A Theory of Image Repair Strategies, Albany: State University of New York Press.
  • Belenzon, S. and A. Patacconi (2014), "How does Firm Size Moderate Firms' Ability to Benefit from Invention? Evidence from Patents and Scientific Publications," European Management Review, 11(1), 21-45.
  • Ahluwalia, R., R. E. Burnkrant, and H. R. Unnava (2000), "Consumer Response to Negative Publicity: The Moderating Role of Commitment," J ournal of Marketing Research, 37(2), 203-214.
  • Aaker, D. A. (1991), Managing Brand Equity. New York: Free Press.
  • "기업의 사회적 책임활동 지각이 기업평가에 미치는 영향: 기업규모에 따른 차이를 중심으로
    유광우 이종만 허철선 한국지역발전학회 <지역발전연 구>, 13(1), 232-258 [2013]