연구동향 분석
박사

유인효과와 타협효과가 소비자의 브랜드선택과 행동의도에 미치는 영향력 차이에 관한 연구 = A Study on the Influences of the Difference of the Choice of Brand and Behavioral Intention Between Attraction Effect and Compromise Effect

김숙희 2015년

논문상세정보
인용/피인용
' 유인효과와 타협효과가 소비자의 브랜드선택과 행동의도에 미치는 영향력 차이에 관한 연구 = A Study on the Influences of the Difference of the Choice of Brand and Behavioral Intention Between Attraction Effect and Compromise Effect' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 브랜드선택
  • 선택유보
  • 유인효과
  • 타협효과
  • 프로모션유형
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
51 0

0.0%

' 유인효과와 타협효과가 소비자의 브랜드선택과 행동의도에 미치는 영향력 차이에 관한 연구 = A Study on the Influences of the Difference of the Choice of Brand and Behavioral Intention Between Attraction Effect and Compromise Effect' 의 참고문헌

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