연구동향 분석
박사

국가이미지, 브랜드이미지, 기업이미지가 브랜드평가와 구매의도에 미치는 영향 : 한·중 비교 연구 = The Effects of Country Image, Brand Image, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions

모리 2013년

논문상세정보
인용/피인용
' 국가이미지, 브랜드이미지, 기업이미지가 브랜드평가와 구매의도에 미치는 영향 : 한·중 비교 연구 = The Effects of Country Image, Brand Image, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 구매의도
  • 국가 이미지
  • 기업이미지
  • 브랜드 이미지
  • 브랜드평가
  • 실증분석
  • 한?중 비교연구
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,025 0

0.0%

' 국가이미지, 브랜드이미지, 기업이미지가 브랜드평가와 구매의도에 미치는 영향 : 한·중 비교 연구 = The Effects of Country Image, Brand Image, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions' 의 참고문헌

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