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소매점포 내 고객경험에 대한 사회적 관점의 연구 : 고객경험의 매개역할을 중심으로 = (A) study on customer experience in retail stores from a social perspective : focusing on the mediating role of customer experience

오미옥 2013년

논문상세정보
인용/피인용
' 소매점포 내 고객경험에 대한 사회적 관점의 연구 : 고객경험의 매개역할을 중심으로 = (A) study on customer experience in retail stores from a social perspective : focusing on the mediating role of customer experience' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • 고객경험
  • 소매점포
  • 여타고객
  • 점포애착
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 소매점포 내 고객경험에 대한 사회적 관점의 연구 : 고객경험의 매개역할을 중심으로 = (A) study on customer experience in retail stores from a social perspective : focusing on the mediating role of customer experience' 의 참고문헌

  • 체험마케팅이 브랜드태도 및 관계의 질에 미치는 영향: 플래그쉽 스토어를 중심으로
  • 지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구
    안광호 ( Kwang Ho Ahn ) 이하늘 ( Ha Neol Lee ) 지각된 쇼핑가치차원이 점포태도 [2011]
  • 점포환경으로 인한 환기와 즐거움, 행동의도간의 관계에 대한 연구: 쇼핑 가치에 의한 조절변수를 중심으로
    박효현 옥정원 이종호 점포환경으로 인한 환기와 즐거움 [2008]
  • 점포충성도와 충동구매에 있어서의 소비체험의 역할
    윤성준( Sung Joon Yoon ) 서비스경영학회지 [2010]
  • 연구조사방법론(제2판)
    이훈영 [2012]
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    유창조 쇼핑행위의 경험적 측면: 쇼핑시 느끼는 기분이나 감정이 매장태도와 구매의사에 미치는 영향에 관한 연구 [1996]
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  • 브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향
  • 브랜드 애착의 결정변수와 결과변수
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  • 명품브랜드 동일시가 브랜드 감정 및 브랜드 충성도에미치는 영향
    강명주 공혜경 신종국 명품브랜드 동일시가 브랜드 감정 및 브랜드 충성도에 미치는 영향 [2006]
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    안진우 고객참여가 서비스접점에서 서비스제공자와의 상호작용과 감정적 요소에 미치는 영향: 사회교환의 감정이론을 중심으로 [2009]
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