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고객등급의 하향조정이 소비자 반응에 미치는 영향에 관한 연구

이은미 2011년

논문상세정보
    • 저자 이은미
    • 기타서명 The Effect of Customer Demotion on Customer Responses
    • 형태사항 169p: 삽화: 26cm
    • 일반주기 부경대학교, 참고문헌 : p
    • 학위논문사항 경영학과, 2011. 8, 학위논문(박사)-, 부경대학교 대학원
    • KDC 5, 325
    • 발행지 부산
    • 언어 kor
    • 출판년 2011
    • 발행사항 부경대학교
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