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하이테크(High-Tech)신제품의 포지셔닝 전략이 소비자의 제품태도에 미치는 영향 : 브랜드 명성과 속성 중요도 차원을 조절요인으로 = The Effects of Positioning Strategy for New High-Tech Product on Consumer Attitudes: Moderating Factor of Brand Reputation and Attribute Importance

황윤정 2011년

논문상세정보
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' 하이테크(High-Tech)신제품의 포지셔닝 전략이 소비자의 제품태도에 미치는 영향 : 브랜드 명성과 속성 중요도 차원을 조절요인으로 = The Effects of Positioning Strategy for New High-Tech Product on Consumer Attitudes: Moderating Factor of Brand Reputation and Attribute Importance' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 브랜드 명성
  • 속성 중요도 차원
  • 하이테크
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 하이테크(High-Tech)신제품의 포지셔닝 전략이 소비자의 제품태도에 미치는 영향 : 브랜드 명성과 속성 중요도 차원을 조절요인으로 = The Effects of Positioning Strategy for New High-Tech Product on Consumer Attitudes: Moderating Factor of Brand Reputation and Attribute Importance' 의 참고문헌

  • 확장제품시장의 주도적 브랜드가 확장제품평가에 미치는 효과: 시장변수의 조절효과를 중심으로
    전성률 주태욱 확장제품시장의 주도적 브랜드가 확장제품평가에 미치는 효과: 시장 변수의 조절효과를 중심으로 [2008]
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    오진욱 전성률 주태욱 요소 브랜딩을 이용한 확장전략의 효과에 관한 연구: 속성 중요도 차원에서의 고찰 [2010]
  • 스마트폰의 구매결정 요인: 휴대폰 사용자와의 비교분석
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