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모바일 쿠폰에 대한 소비자 반응의 영향요인' 의 주제별 논문영향력
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주제별 논문영향력
' 모바일 쿠폰에 대한 소비자 반응의 영향요인' 의 참고문헌
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한국인의 심리학. 서울최상진 [2000]
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체면의 심리적 구조[2000]
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브랜드 카리스마, 형성요인, 그리고 효과: 상징적/기능적 관여도의 조정적 작용
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Value creation in mobile commerce:Findingsfrom aconsumersurveyAnckar D'Incau [2002]
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Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message couponsHsu Su-chan Wen [2006]
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The Theory of Reasoned Action Applied to Coupon UsageAlican Kavas Shimp [1984]
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The Role of Ego-Expressive Factors in the Consumer's Satisfaction With PriceSchindler [1988]
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The Psychology of Consumer BehaviorNagle Reed K.Holden [1995]
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The Promotion Affect Scale: Defining the Affective Dimensions of PromotionDarren W.Dahl Honea [2005]
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The Need to Belong: Desire for InterpersonalAttachments as a Fundamental Human MotivationBaumeister Mark Leary [1995]
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The Influence of a Mere Social Presence in a Retail ContextArgo D.W.Dahl R.V.Manchanda [2005]
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The Influence of Media Characteristics on Coupon RedemptionSchwartz [1966]
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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
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The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper FeelingsSchindler [1989]
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The Effects of a Direct Mail Coupon on Brand Choice BehaviorBawa Robert W.Shoemaker [1987]
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The Effects of Coupon Characteristics on Brand Choice: A Laboratory StudyCatherine Cole Chakraborty [1991]
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The Effect of Package Coupons on Brand ChoiceDonald G.Morrison Raju Sanjay K.Dhar [1994]
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The Effect of Cross-Ruff Coupons on Sales and ProfitDhar Jagmohan S.Raju [1998]
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The Different Faces of Coupon ElasticityKumar Srinivasan Swaminathan [2004]
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The Development of Utility Theory. IStigler [1950]
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The Deal Prone ConsumerWebster [1965]
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The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product ClassesBawa Robert W.Shoemaker [1987]
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Stigma by Association in Coupon Redemption- Looking Cheap because of OthersArgo Kelley J.Main [2008]
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State Versus ActionOrientation and The Theory of Reasoned Action: An Application toCoupon UsageBagozzi H.Baumgartner Y.Yi State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage [1992]
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Special Session Summary Customer Value A Framework For Analysis And ResearchHolbrook [1996]
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Social Anxiety, Self-Presentation, and the Self-serving Bias in Casual Attribution
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Short-or Long-Duration Coupons: The Effect of the Exploration Dates on the Profitability of Coupon PromotionsKrishna Z.John Zhang [1999]
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Service marketingZeithmal V.A [1997]
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Sales Promotion Handbook. 8th edBlock W.A.Robinson [1994]
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Sales Promotion Essentials. 2nd ed
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Relating the Brand Use Profile of Coupon Redeemers to Brand and Coupon CharacteristicsDarral G.Clarke Neslin [1987]
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Psychometric Theory
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Promotion Has a Negative Effect on Brand EvaluationDavis Leigh McAlister [1992]
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Price Discounts or Coupon Promotions: does it matter?
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Pre-Trial Cognitive Effects of Cents-Off CouponsManoj Hastak Raju [1983]
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Possessions and the extended selfBelk [1988]
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Pleasant Surprises-Consumer Response to Unexpected In-Store CouponsAmbar G.Rao Heilman Kent Nakamoto [2002]
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Perceived Usefulness, Perceived Ease of Use and UserAcceptance of Information Technology
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No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem CouponsAshworth Mark Shaller [2005]
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Modeling the Coupon Redemption DecisionHenderson [1985]
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Mobile Business: Technological Pluralism, Social Assimilation and Growth
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Mental Accounting and Consumer ChoiceThaler [1985]
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Marketing Management, Millennium ed
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Managing brand equity:Capitalizing on the value of a brand name
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Laddering: Extending therepertory grid methodology to construct attribute-consequence-valuehierarchiesJ.Onathon Gutman Reynolds [1984]
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Introduction to Mobile CouponsMobile Marketing Association [2007]
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Informationqualityformobile internetservice: A theoretical model with empirical validation[2002]
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How Coupons Influence Consumer PurchasesStrang [1981]
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Hedonic and Utilitarian Motivations for Online Retail Shopping BehaviorC.Stephan Childers L.C.Christopher [2001]
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Going PlacesHanover [1997]
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Getting at the Truth or Getting Along: Accuracy- Versus Impression-Motivated Heuristic and Systematic Information ProcessingChen [1996]
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Gender and Coupon UseHarman [2003]
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Factors Influencing Coupon Redemption Rates Repeat Purchase Rates and Coupon Profitability: A Review and Agenda for Future ResearchCole [1990]
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Factors Affecting Coupon Redemption RatesReibstein [1982]
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Exploratory Consumer Buying Behavior: Conceptualization andMeasurement
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Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity
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Enhancing mobile coupon redemption in fast food campaignsBanerjee [2010]
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Effect of initial Selling price on subsequent salesDoob Saleng Tom Jr [1969]
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Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical StudyBauer M.M.Neumann [2005]
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Distinguishing Coupon Proneness From Value Consciousness: an Acquisition-Transaction Utility theory PerspectiveLichtenstein S.Burton [1990]
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Dimensions of brand personalityAsker [1997]
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Digital redemption of coupons: satisfying and dissatisfying effects of promotion codesOliver [2004]
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Couponing and Rebates: Profits on the Dotted LineBowman [1980]
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Couponing Behaviors of the Market Maven: Profile of a Super-CouponerAudrey Guskey-Federouch Price [1988]
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Coupon Value: A Signal for Price?Raghubir [1998]
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Coupon Redeemers: Are They Better Shoppers?Levedahl [1988]
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Coupon Going Wireless: Determinants of Consumer Intentions to Redeem Mobile CouponsDickinger [2008]
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Coupon Characteristics and Redemption Intentions: A Segment-Level AnalysisRamaswamy [1998]
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Correlates of consumer susceptibility to coupons in new grocery product introductionsTeel William O.Bearden [1980]
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Consumer promotions and the acceleration of product purchasesJohn Quelch Neslin [1985]
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Consumer Response to Promotional Deals Retraction on Brand SwitchingBrian Stenthal Dodson [1978]
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Consumer Perceptions of Prices, Quality and Value: A Means-End Model and Synthesis of Evidence
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Consumer Characteristics Associated with Dealing: An Empirical ExampleMontgomery [1971]
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Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper FeelingsSchindler [1998]
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Conceptualizing, Measuring, andManaging Customer-based Brand Equity
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Category-specific Coupon Proneness: the Impact of Individual Characteristics and Category-specific VariablesSwaminathan [2005]
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Building Strong Brands
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Brand Personality: A Strategic Concept For Multinational Advertising
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Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion EvaluationCheema [2008]
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An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon RedemptionMittal [1994]
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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th eds
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Advertising exposure, loyalty and brand purchase: A two stage model ofchoice
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Advertising and PromotionBelch Belch. G. E. Michael A.Belch [2007]
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A Price Discrimination Theory of CouponsNarasimhan [1984]
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A Paradigm for Developing Better Measures of Marketing Constructs
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A Means-End Chain Model Based on Consumer Categorization ProcessesGutman [1982]
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A Market Response Model For Coupon PromotionsNeslin [1990]
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A Coupon Is More than a Low Price: Evidence form a Shopping-Simulation StudySchindler [1992]
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A Benefit Congruency Framework of Sales Promotion EffectivenessGilles Laurent Pierre Chandon A Benefit Congruency Framework of Sales Promotion Effectiveness [2000]
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A Behavioral Conception ofRetail ImageKunkel Leonard L.Batty [1968]