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이동통신서비스품질이 전환장벽, 고객만족과 고객충성도에 미치는 영향 = Effects of Service Quality to Switching Barrier, Customer Satisfaction and Loyalty in the Korean Telecommunication Market

주형률 2011년
논문상세정보
' 이동통신서비스품질이 전환장벽, 고객만족과 고객충성도에 미치는 영향 = Effects of Service Quality to Switching Barrier, Customer Satisfaction and Loyalty in the Korean Telecommunication Market' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 고객만족
  • 일반 경영
  • 고객유대
  • 고객충성
  • 대안매력
  • 서비스품질
  • 전환장벽
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 이동통신서비스품질이 전환장벽, 고객만족과 고객충성도에 미치는 영향 = Effects of Service Quality to Switching Barrier, Customer Satisfaction and Loyalty in the Korean Telecommunication Market' 의 참고문헌

  • 호텔기업의 시장지향성이 서비스품질,고객만족, 전환비용과 구전커뮤니케이션에 미치는 영향
    권용주 이용기 장경란 호텔기업의 시장지향성이 서비스품질 [2000]
  • 전환비용의 추정과 시장구조적 시사점에 관한 연구: 이동통신 서비스 산업과 번호이동성 제도를 중심으로
    [2004]
  • 이동통신활성화 및 규제제도 연구
    장범진 [2006]
  • 이동통신서비스품질, 고객만족과 전환장벽이 고객충성도에 미치는 영향에 관한 연구
    박노천 이동통신서비스품질 [2004]
  • 이동전화서비스의 고객충성도에 미치는 고객만족과 전환비용 조절효과에 관한 연구
  • 이동전화 번호이동성 시차제 도입에 따른 비용편익분석
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  • 이동전화 번호이동성 도입이 고객의 전환의향에 미치는 영향
  • 서비스품질에 대한 고객만족이 신뢰와 재구매의도에 미치는 영향에 관한 연구
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  • 서비스품질과 고객만족이 재구매의사와 구전에 미치는 영향에 관한 실증적 연구
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