박사
패밀리 레스토랑 가격공정성과 브랜드 자산요소가 지각가치와 구매의도에 미치는 영향 연구 = Research on the influence of price fairness and brand equity factor in family restaurant on the perceived value and purchasing intention
박광용
2011년
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패밀리 레스토랑 가격공정성과 브랜드 자산요소가 지각가치와 구매의도에 미치는 영향 연구 = Research on the influence of price fairness and brand equity factor in family restaurant on the perceived value and purchasing intention' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 497 | 0 |
0.0% |
주제별 논문영향력
' 패밀리 레스토랑 가격공정성과 브랜드 자산요소가 지각가치와 구매의도에 미치는 영향 연구 = Research on the influence of price fairness and brand equity factor in family restaurant on the perceived value and purchasing intention' 의 참고문헌
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호텔의 유동적 객실요금 정책이 이용 고객의 가격 공정성 평가에 미치 는 영향구자혁 [2004]
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호텔고객의 지각된 서비스 품질과 가치, 만족, 애호도, 재이용의도간의 관계연구
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인터브랜드, 『세계 톱 브랜드에서 배운다
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이종 제품간 공동마케팅을 통한 연계촉진이 소비자 태도에 미치는 영 향윤진숙 [2008]
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박사여행상품가격과 충성도에 관한 연구최혜경 [2005]
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어떤 브랜드가 오래 살아남나김재문 [2002]
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신문 브랜드 자산(brand equity)의 구성요인과 성과에 관한 연구
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소비자의 이해박영봉 [2001]
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선택된 마케팅 믹스 요소가 브랜드 자산에 미치는 영향 연구유장무 [2002]
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마케팅 관리
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레스토랑 속성평가, 지각된 가격, 가치와 만족 및 재인용 의도 간의 관계
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박사
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