박사
브랜드의 로고디자인과 브랜드 자산 간의 관계 연구 = A Study on Relationship between Logo Design of Brand and Brand Equity
김정열
2011년
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브랜드의 로고디자인과 브랜드 자산 간의 관계 연구 = A Study on Relationship between Logo Design of Brand and Brand Equity' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 430 | 0 |
0.0% |
주제별 논문영향력
' 브랜드의 로고디자인과 브랜드 자산 간의 관계 연구 = A Study on Relationship between Logo Design of Brand and Brand Equity' 의 참고문헌
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폴랜드 미학적 경험박효신 [2000]
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월간(月刊)창업 & 프랜차이즈전천일 [2004]
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박사
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브랜드 타임즈 제3호김성제 [2000]
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브랜드 자산의 전략적 경영이상민 [2007]
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브랜드 인지를 강화시키기 위한 타이포그래픽의 연구 : 유명브랜드 로고타입을 중심으로
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브랜드 석득김훈철 [2005]
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브랜드 네임김상률 [2007]
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문자디자인김홍련 [1998]
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디자인 전략 : For Global Market Branding조기현 [2007]
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감성 디자인 감성 브랜드마크 고베 [2002]
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The Influence of Brand And Corporate Identity on Consumer Behavior : A Conceptual FrameworkHutton [1997]
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The Design and Feng Shui of Logos, trademarks
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The Corporate ImageJoe Selame Selame Elinor [1988]
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Strategically Desirable Brand Name CharacteristicsRobertson [1989]
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Strategic Brand Management
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Powerful Brands-Perspectives of Design Managers From Around The GlobeButler Ekuan Francey Raymond van Niekerk [2001]
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Measuring the Value of Corporate and BrandLogos
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Measuring BrandPower: Validating a Model for Optimizing Brand EquityKevin L.Keller Na woon bong [1999]
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Marketing management: Analysis, planning, implementation and control(8th ed.)
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Managing Brand Equity
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Imagination & Expectation: The Effect of ImagingBehavioral Scripts on Personal IntentionAnderson Imagination & Expectation : The Effect of Imaging Behavioral Scripts on Personal Intention [1983]
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Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
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Doing the Bright Thing with Your Company LogoVartorella [1990]
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Dimensions of brand personalityAsker [1997]
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Designing LogosPeter [1989]
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Consumer Perception of Price, Quality, and Value: A Meane-End Model and Synthesis of Evidence
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Conditions for a Picture Superiority Effect on Consumer MemoryChilder [1984]
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Conceptualizing, Measuring, andManaging Customer-based Brand Equity
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Concentration Measures and The Meaning of Marketing StimuliHenderson Lafontaine [1996]
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Color Memory and Evaluations for Alphabetic and Logo -graphic Brand NamesTavassoli [2001]
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Can You Bribe Your Way to Customer Loyalty?Smith [1998]
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Building Strong Brands, Free Press
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Auditory and visual Brand Identifiers in Chinese and EnglishTavassoli [2001]
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Asian Brands are Sprouting English Logos in Pursuit of Status, International Image : Vietnam Airlines Launches New Look, New Direction