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공기업 충성도에 대한 브랜드 동일시와 인적동일시의 역할 = The Roles of Brand Identification and Salesperson Identification on Public Corporate Loyalty

문완규 2010년

논문상세정보
인용/피인용
' 공기업 충성도에 대한 브랜드 동일시와 인적동일시의 역할 = The Roles of Brand Identification and Salesperson Identification on Public Corporate Loyalty' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 생산
  • 거래기간
  • 브랜드 명성
  • 브랜드 신념
  • 브랜드 효익
  • 브랜드동일시
  • 연결성
  • 우리의식
  • 인적동일시
  • 직원과의 관계형성
  • 태도?? 충성도
  • 행동적 충성도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 공기업 충성도에 대한 브랜드 동일시와 인적동일시의 역할 = The Roles of Brand Identification and Salesperson Identification on Public Corporate Loyalty' 의 참고문헌

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  • 박사
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    구자룡 소비자-브랜드 관계 유형별 브랜드 인지 [2003]
  • 소비자-기업 동일시가 소비자의 제품평가와 행위적 반응에 미치는 영향에 관한 연구
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    이종민 [1999]
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    모바일 환경에서 상호작용성의 구성요인이 구매의도에 미치는 영향에 관한 연구 - 유비쿼터스 접속성과 상황기반 제공성의 직접적 영향을 중심으로- [2003]
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