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점포이미지에 따른 고객의 잔존의도 및 전환의도에 대한 점포속성만족, 몰입의 상대적 영향

논문상세정보
' 점포이미지에 따른 고객의 잔존의도 및 전환의도에 대한 점포속성만족, 몰입의 상대적 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 그래픽디자인, 도안, 포스터
  • 감정적 몰입
  • 계산적 몰입
  • 잔존의도
  • 전환의도
  • 점포속성만족
  • 점포이미지
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 점포이미지에 따른 고객의 잔존의도 및 전환의도에 대한 점포속성만족, 몰입의 상대적 영향' 의 참고문헌

  • 제품 편익이 브랜드 애착과 브랜드 몰입에 미치는 영향: 제품유형과 자기감시성의 조절적 효과
  • 외식 프랜차이즈업의 프랜차이저와 프랜차이지의 관계에 있어서 인지적 신뢰와 감정적 신뢰의 선행변수 및 결과변수
  • 실용적/쾌락적 쇼핑가치와 쇼핑만족:구조모델의 개발과 검정
    김영 이학식 정주훈 실용적/쾌락적 쇼핑가치와 쇼핑만족: 구조모델의개발과 검정 [1999]
  • 시장지배적 유통관리
  • 시장세분화: 새로운 마케팅전략 분석기법
    김영찬 [2004]
  • 소비자의 소매점포 선택 속성에 관한 연구: 할인점과 백화점의 비교
    배상욱 이동대 소비자의 소매점포 선택속성에 관한 연구: 할인점과백화점의 비교 [2000]
  • 소비자와 제품특성 및 관여도가 상표전환에 미치는 영향에 관한 연구
    김황동 소비자와 제품 특성 및 관여도가 상표전환에 미치는 영향에 관한 연구 [2000]
  • 소매점 유통경쟁구조의 이해
  • 서비스 전환과 서비스충성도에 대한 CS와 서비스브랜드동일시의 영향에 관한 연구- 실용적 서비스와 쾌락적 서비스에서 CS와 서비스브랜드동일시의 상대적 영향력 비교를 중심으로-
    라선아 [2008]
  • 백화점과 대형할인점의 서비스품질 비교에 관한 연구
  • 마케팅 원론 3판
    박흥수 안광호 하영원 마케팅원론3판 [2004]
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    Fullerton [2003]
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    Bhattacharya When Customers Are Members : CustomerRetention in Paid Membership Contexts [1998]
  • Understanding the Effect of Customer RelationshipManagement Efforts on the Customer Retention and Customer ShareDevelopment
    [2003]
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  • Understanding What's in a Brand Rating: A Modelfor Assessing Brand and Attribute Effects and Their Relationship toBrand Equity
    Mukherjee [2001]
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    B.A.Weitz erson The use of Pledges to Build andSustain Commitment in Distribution Channels [1992]
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    Fullerton [2005]
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  • The effects of customer satisfaction, relationship commitment dimensions,and triggers on customer retention
    Gustafsson,A Johnson,M.D Roos,I. TheEffects of Customer Satisfaction [2005]
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  • The Service ProviderSwitching Model(SSPM): A Model of Consumer Switching Behavior inthe Services Industry
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    Richard Satisfaction : A Behavioral Perspective on theConsumer [1997]
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    Return on Quality(ROQ): Making Service Quality financially Accountable [1995]
  • Relationshipbetween providers and users of marketing research; thedynamics oftrustwithin and between organizations
    Deshpande R Moorman C Relationship BetweenProviders and Users of Marketing Research : The Dynamics of TrustWithin and Between Organizations [1992]
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