박사

소비자의 과거지출패턴이 소비지출에 대한 판단에 미치는 영향

정성희 2010년
논문상세정보
    • 저자 정성희
    • 형태사항 26 cm: 삽화, 표: viii, 64 p.
    • 일반주기 참고문헌: p. 53-58
    • 학위논문사항 학위논문(박사)-, 서강대학교 대학원, 경영학과, 2010. 2
    • 발행지 서울
    • 언어 kor
    • 출판년 2010
    • 발행사항 서강대학교 대학원
    유사주제 논문( 0)

' 소비자의 과거지출패턴이 소비지출에 대한 판단에 미치는 영향' 의 참고문헌

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    Zelizer The Social Meaning of Money: Pain Money [1994]
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    Pankow [1991]
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    Gourville [1998]
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    Thaler [1999]
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    Varey [1992]
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    Peracchio [1997]
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    Menon [2003]
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    Schreiber [2000]
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    Fredrickson Anticipated Endings: An Explanation forSelective Social Interaction (Doctoral dissertation [1991]
  • A Terror ManagementPerspective on the Persuasiveness of Fear Appeals
    Shehryar [2005]