박사
관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로
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저자
유영효
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기타서명
The Effects of Relationship Marketing Factors on Customer Loyalty
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형태사항
삽도: vi, 100 p.: 26cm
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일반주기
경기대학교 논문은 저작권에 의해 보호받습니다
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학위논문사항
학위논문(박사)-, 경기대학교 서비스경영전문대학원, 보석마케팅 및 벤처창업경영전공, 2009. 2
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발행지
서울
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언어
kor
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출판년
2008
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발행사항
경기대학교 서비스경영전문대학원
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주제어
관계마케팅
귀금속.보석 관계마케팅
점포충성도
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관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로' 의 주제별 논문영향력
논문영향력 요약
주제 |
|
동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
66
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0
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주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제어 |
관계마케팅
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34
|
0
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귀금속.보석 관계마케팅
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1
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0
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점포충성도
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31
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0
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계 |
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66
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0
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* 다른 주제어 보유 논문에서 피인용된 횟수 |
0
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관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로' 의 참고문헌
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호텔의 고객관계요인이 관계의 질과 성과에 미치는 영향에 관한 연구
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호텔기업의 관계마케팅 실행요인이 점포충성도 미치는 영향에 관한 연구
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박사
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종로 귀금속?보석거리 활성화 방안", p. 113
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유통경로상 관계마케팅이 관계질 및 경로상에 미치는 영향
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박사
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소매업태별 관계마케팅 요인과 성과에 관한 연구
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박사
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Using Neural Network Analysis to Evaluate Buyer-Seller Relationships
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Understanding Customer Expectations for Service
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The outcome set of relationship marketing in consumer markets
Gentry
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The outcome set of Relationship Marketing in Consumer Markets
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The commitment-trusttheory of relationship marketing
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The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers
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The Reputational Landscape
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The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry
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The Price Knowledge and Search of Supermarket Shoppers
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The Past, Present and Future of Relationship Marketing
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The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990s
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The Impact ofCustomer Satisfaction and Relationship Quality on Customer Retention:A Critical Reasses sment and Model Development
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The Economic Institutions of Capitalism
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance; The Role of Brand Loyalty
A.Chaudhuri
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The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
[2001]
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T he Effect s of Supplier Fairness on VulnerableReseller s
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[1995]
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T he Changing Role of Marketing in theCorporate
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Studied Trust: Building new forms of cooperation in a volatile economy
Sable
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[1993]
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Structural Exchange and Martial Interaction
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Strengthening Outcomes of Retailer?Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality
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Strategic Brand Management: Building, Measuring Brand Qquity(2nd ed.)
Keller.K.L
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[2002]
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Situational Variables in Consumer Behavior
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Services Marketing: Integrating Customer Focus Across the Firms3rd ed
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Service Quality: Insights and Managerial Implications from the Frontier
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September-October), "Zero Defections Quality Comes to Service
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Selling and Sales Management inAction : The Use of Insight Coaching to Improve RelationshipSelling
Doyle
Roth
Selling and Sales Management in Action: The use of Insight Coaching to Improve Relationship Selling
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Satisfaction:a BehavioralPerspective on theConsumer
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Retail relationships and store loyalty: a multi-level perspective
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Macintoshi
Retail Relationships and Store Loyalty: A Multi-Level Perspective
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Reputation: Realizing Value From the Corporate Image
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Relationship Professionalism, Rewards, Marketing Orientation and Job Satisfaction Among Medical Professionals
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Relationship Marketing,Bring Quality, Customer Service and Marketing Together
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Relationship Marketing of Services-Growing Interest, Emerging Perspectives
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Relationship Marketing of Service-Perspectives from 1983 and 2000
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Relationship Marketing in Mass Markets
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Relationship Marketing Theory: It's Roots and Direction
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Relationship Marketing Orientation: Scale Development and Cross-Cultural Validation
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Relationship Development and Marketing Communication: An Integrative Model
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Relational Exchange in Services: An Empirical Investigation of Ongoing Customer Service-provider Relationships
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Relational Bonds and Customer's Trust and Commitment -A Study on the Moderating Effects of Web Site Usage
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Relational Benefits in Services Industries: The Customer's Perspective
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Reasses singWholesaler Marketing Strat egies : The Role of T ravel Research
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Presentation at The Trustees Meeting of The Marketing Science Institute in November 1990
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On the Relationship between Store Image Store Satisfaction and Store Loyalty
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October), "Ethical and Legal Foundations of Relational Marketing Exchanges
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October), "A Behavioral Conception of Retail Image
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November-December), "Why Satisfied Customer Defect
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Measuring the Quality of Relationships in Consumer Services : An Empirical Study
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June), "The Effects of Advertising on High and Low Loyalty Consumer Segments
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How industrial sales people gaincustomer trust
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From Marketing Mix to Relationship: Toward a Paradigm Shift in Marketing
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Exploring the Concept ofLoyalty in Services
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A communication-based Marketing Model for managing Relationships
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(October)), "Communication Strategies in Marketing Channels: A Theoretical Perspective
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관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로'
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