박사
아파트 브랜드자산 평가모형 개발에 관한 연구 = A Study on Development of Apartment Brand Equity Evaluation Model
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저자
김철수
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형태사항
viii, 131 p. ;: 26cm
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일반주기
지도교수:양동우
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학위논문사항
2008. 2, 호서대학교 벤처전문대학원 :, 벤처경영학과 부동산경영전공,, 학위논문(박사)-
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발행지
천안 :
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언어
kor
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출판년
2008
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발행사항
호서대학교 벤처전문대학원,
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주제어
브랜드자산
아파트
평가모형
'
아파트 브랜드자산 평가모형 개발에 관한 연구 = A Study on Development of Apartment Brand Equity Evaluation Model' 의 주제별 논문영향력
논문영향력 요약
주제 |
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동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
75
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0
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주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제어 |
브랜드자산
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16
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0
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아파트
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7
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0
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평가모형
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52
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0
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계 |
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75
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0
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* 다른 주제어 보유 논문에서 피인용된 횟수 |
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'
아파트 브랜드자산 평가모형 개발에 관한 연구 = A Study on Development of Apartment Brand Equity Evaluation Model' 의 참고문헌
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아파트 브랜드 자산에 관한 연구 : 아파트 브랜드자산의 구성요소가 프리미엄 지불가격에 미치는 영향
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신문광고 사례를 통하여 본 아파트브랜드 포지셔닝에 관한 연구
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P.Wright
Money Talks PerceivedAdvertising Expence and Expedted Product Quality
[1989]
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Declineand Variability in Brand Loyalty
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Customer Loyalty: Toward an Integrated Conceptual Framework
Dick,A.S.
Customer Loyalty : Toward anIntegrated Conceptual Framework
[1994]
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Consumer Perceptions of Price,Quality,andValue:a Means-End Modeland Synthesis ofEvidence
Zithaml
Consumer Perceptions of Price
[1988]
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Cognitiv e Con sequences ofBrand Loyalty
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Building Strong Brands
Arker
Building Strong Brands
[1996]
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Brands, An International Review
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Brand equity through brand awareness: Measuring and managing brand retrieval
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Brand Equity Through Brand Awareness:Measuring and Managing Brand Retrieval
[1992]
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Brand Leverage: Strategy for Growth in A Cost Control World
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Brand Leverage : Strategy for Growth ina Cost Control World
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Brand Extensions and Advertising Efficiency: What Can andCannot Be Expected
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[1992]
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Brand Equity: APerspective on Its Meaning and Measurement(Report No 91-124)
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Affective and Cognitive Factors in Preferences
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A model of multi-brand loyalty
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A Perspective on BrandEquity Principles and Issues", in L. Leuthesser ed., "Defining,Measuring, and Managing Brand Equity
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A BrandSwitching Model with Implications for Marketing Strategies:Relaxing the Loyalty Condition in the Colombo/Morrison Model:Commentary: Reply
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'
아파트 브랜드자산 평가모형 개발에 관한 연구 = A Study on Development of Apartment Brand Equity Evaluation Model'
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