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관계마케팅 활동에서의 고객참여의 역할에 관한 연구 : 서비스 산업을 중심으로 = (A) Study on the role of customer participation in relationship marketing settings

안진우 2008년

논문상세정보
    • 저자 안진우
    • 형태사항 26 cm: vi, 199 p.: 삽도
    • 일반주기 참고문헌 : p.172-189
    • 학위논문사항 2008. 8, 학위논문(박사)-, 부산대학교 대학원, 경영학과
    • KDC 325.57, 5
    • 발행지 부산
    • 언어 kor
    • 출판년 2008
    • 발행사항 부산대학교
    유사주제 논문( 2,292)
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' 관계마케팅 활동에서의 고객참여의 역할에 관한 연구 : 서비스 산업을 중심으로 = (A) Study on the role of customer participation in relationship marketing settings' 의 참고문헌

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    라선아 서비스 충성도 형성의 이중경로 모형-내재적 경로와 외재적경로의 상대적 영향력 비교를 중심으로 [2005]
  • 박사
    서비스접점에서의 고객참여가 종업원의 갈등 및 만족에 미치는 영향에 관한 연구
    이현주 [2000]
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  • 서비스고객의 개인가치와 서비스접점 특성이고객참여행위에 미치는 영향
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    전호성 [2007]
  • 서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구 기존고객과 잠재고객의 비교를 중심으로
    라선아 이유재 서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구-기존고객과 잠재고객의 비교를 중심으로 [2003]
  • 서비스 특성이 서비스제공기업과 고객간의 관계형성에 미치는 영향에 관한 연구
  • 서비스 제공자와 소비자간의 관계의 質이 만족과 재구매 의도 관계에 미치는 조정역할에 관한 탐색적 연구
  • 서비스 산업에서의 고객만족 선. 후행요인과 브랜드선호도 및 재구매의도 형성과정
    Jang, Hyeong-Yu 장형유 서비스 산업에서의 고객만족 선·후행요인과 브랜드 선호도및 재구매의도 형성과정 [2006]
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    공택식 유재원 한상린 고객의 참여행동과 시민행동이 서비스 품질지각과 재구매의도에 미치는 영향-비영리 대학교육 서비스를 중심으로 [2004]
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    Ennew M.R.Binks ImpactofParticipativeService Relationships on Quality [1999]
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    Goodwin [1988]
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    Dabholkar [1990]
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    Zeithaml [1981]
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    Wilson [1979]
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    [2001]
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    Shanker Ganesan Determinants of Long-Term Orientation inBuyer-SellerRelationships [1994]
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