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브랜드확장평가의 동서양 문화적 차이에 대한 심리적 기저에 관한 연구 : 제품범주정보의 간섭효과를 중심으로

김귀곤 김귀곤 2008년

논문상세정보
인용/피인용
' 브랜드확장평가의 동서양 문화적 차이에 대한 심리적 기저에 관한 연구 : 제품범주정보의 간섭효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • 간섭효과
  • 동서양 문화적 차이
  • 브랜드혜택연상
  • 심리적 메커니즘
  • 접근성-진단성
  • 제품범주정보
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,310 2

0.0%

' 브랜드확장평가의 동서양 문화적 차이에 대한 심리적 기저에 관한 연구 : 제품범주정보의 간섭효과를 중심으로' 의 참고문헌

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