승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가

장영혜 2008년

활용도
공유도
영향력

논문상세정보

- 저자 장영혜
- 기타서명 Automobile Repurchase Consumer' Corporate Brand Choice Behavior and Corporate Brand Evaluation
- 형태사항 삽도: 26 cm: ⅵ, 169 p.
- 일반주기 부록: 승용자동차의 기업브랜드 선택속성에 대한 조사(p. 151-155), 지도교수: 박명호, 참고문헌: p. 137-150
- 학위논문사항 계명대학교 대학원, 2008. 8, 경영학과, 학위논문(박사)-
- 발행지 대구
- 언어 kor
- 출판년 2008
- 발행사항 계명대학교 대학원
- 주제어 기업브랜드 마케팅 브랜드 선택행동
- 참고문헌( 106)
유사주제 논문( 43)

인용/피인용

승용차 재구매 고객들의 기업브랜드 선택행동과 기업 ...

' 승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가' 의 주제별 논문영향력

논문영향력 요약
동일주제 총논문수	논문피인용 총횟수	주제별 논문영향력의 평균
주제	기업브랜드 마케팅 브랜드 선택행동
46	1	0.0%

논문영향력
주제		주제별 논문수	주제별 피인용횟수	주제별 논문영향력
주제어	기업브랜드	10	0	0.0%
	마케팅	33	0	0.0%
	브랜드 선택행동	3	0	0.0%
계		46	0	0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수			1

' 승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가' 의 참고문헌

체계적 분석의 틀에 따른 라이프스타일 연구
채서일 소비자학연구 [1992]
지각된 브랜드가치가 시장가격 결정과 브랜드선택행동에 미치는 영향에 관한 연구
김승호 안광호 임병훈 광고학연구 [2004]
우리나라 기혼여성 및 미혼여성의 라이프스타일에 관한 비교연구
박미혜 박찬욱 송미영 소비자학연구 [1992]
여대생의 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지의 비교
최수경 ( Su Koung Choi ) [2007]
신세대에 관한 라이프 스타일 분석
채서일 경영논총 [1994]
소비자 라이프스타일에 대한 이론적 고찰
남승규 ( Seung Kyu Nam ) 한국심리학회지: 소비자?광고 [2006]
사회 네트워크 분석
손동원 사회네트워크 분석 [2005]
마케팅
송균석 [2000]
라이프스타일 유형에 따른 화장품 구매행동과 추구가치에 관한 연구: 20대와 30대 여성을 중심으로
유창조 ( Chang Jo Yoo ) 이상현 ( Sang Hyun Lee ) 최성문 ( Sung Moon Choi ) [2005]
라이프 스타일이 고객의 레스토랑 선택행동에 미치는 영향에 관한 연구
김홍범 허창 마케팅연구 [1997]
기업 개성의 측정에 관한 탐색적 연구
김광수 정선욱 한국심리학회지: 소비자?광고 [2000]
Whenbrandattitudesaffectthecustomersatisfaction-loyaltyrelation:The moderating role ofproductinvolvement
Suh When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement [2006]
Using Promotional Messages to Man Age theEffects of Brand and Self-image on Brand Evaluations
Graeff Using Promotional Messages to Manage the Effects of Brand and Self-Image on Brand Evaluations [1996]
Using Means-End Structures for Benefit Segmentation an Application to Services
Botschen Pieters Thelen [1999]
Understanding, Measuring and Using Brand Equity
Dyson Farr Hollis Understanding [1996]
Trustworthiness as a Source ofCompetitive Advantage
Barney M.H.Hanson Trustworthiness as a Source of Competitive Advantage [1995]
Toward a Sociology ofConsumption
Nicosia R.N.Mayer [1976]
The commitment-trusttheory of relationship marketing
Hunt,S.D Morgan,R.M The Commitment Trust Theory of Relationship Marketing [1994]
The antecedents and consequences of customer satisfaction for firms
Anderson, E, W. Sullivan, M.W. The Antecedents and Consequences of Customer Satisfaction for Firms [1993]
The Six Conventions of Corporate Branding
Bickerton Knox [2003]
The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment
C.B.Bhattacharya D.Korschun Sen [2006]
The Institutions of Advanced Societies
Levy Jr [1959]
The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business
Keller Richey [2006]
The Effect of Brnad Associations on Consumer Response
Iglesias Rio [2001]
The Development of Trust and Implications for Organizational Design: A Game and Attribution Theoretical Framework
Eberl [2004]
The Concept and Application of life style segmentation
Richard S.Sturman The Concept and Application of Life Style Segmentation [1977]
The Company and the Product: Corporate Associations and Consumer Product Responses??
Brown Peter A.Dacin The Company and the Product: Corporate Associations and Consumer Product Responses [1997]
The Chain of Effects Form Brand Trust and Brand Effect to Brand Performance: The Role of Brand Loyalty
Chaudhuri Holbrook [2001]
The Brand-Switching Behavior of Taipei Female Customers When Purchasing U-V Skincare Products
Hsieh Lin Wang [2003]
The Behavioral Consequences of Service Quality
Berry Parasuraman Zeithmal The Behavioral Consequences of Service Quality [1996]
The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunications Market
Aydin Ozer [2005]
Strategic brand concept-image management
Jaworski Maclnnis Park Strategic Brand Concept-Image Management [1986]
Social Classes and Spending Behavior
Martineau [1959]
Shifting Gears: Enabling Change in Corporate Aggressiveness
Fombrun Gardberg [1990]
Self-concept in consumer behavior: a critical review
Sirgy [1982]
Retailers with a Future
Berry [1996]
Reputation Management in Global 1000 Firms; A Benchmarking Study
Fombrun Rindova [1998]
Relationship Marketing
Christopher Clark Payne Peck Relationship Marketing [1999]
Relational Benefits in Services Industries: The Customer's Perspective
Bitner,M.J. Gremler,D.D. Gwinner Kevin P. [1998]
Psychological Dimensions of Consumer Decision
Woods [1960]
Profiling Consumer of Own Brands and National Brands Using Human Personality
Davis Whelan [2006]
Product Positioning by Behavioral Life-Styles
Alpert Gatty [1969]
Product Personality and its Influence on Consumer Preference
Grovers Schoormans [2005]
Price and Brand Name as Indicators of Quality Dimensions for Consumer Durable
Brucks Naylor [2000]
Placing Trust at the Center of Your Internet Strategy
Qualls Sultan Urban [2000]
Perceptions of the Product-In Use Situation
Fennell [1978]
Patterns of interpersonal information seeking for the purchase of a symbolic product
Midgley [1983]
Own Labels Choice Criteria and Perceived Characteristics in Greece and Scotland: Factors Influencing the Willingness to Buy
Gioulistanis Moutinho Veloutsou [2004]
Networks Analyses and Brand-Switching Behavior. In Network in Marketing. eds. pp. 221-274
Chang Henderson Iacobucci Marcati [1996]
Memory Factors in Consumer Choice: A Review
Bettman [1979]
Media & Consumer Research 소비자행태조사
한국방송공사 [2006]
Measuring Brand Equity across Products and.Markets
David A.Aaker [1991]
Managing What Consumers Learn from Experience
Hoch John Deighton [1989]
Managing Corporate Image and Corporate Reputation
Gray J.M.T.Balmer Managing Corporate Image and Corporate Reputation [1998]
Managing Brands for The Long Run: Brand Reinforcement and Revitalization Strategies
Keller [1999]
Life-Style Segmentation with Tailored Interviewing
Kamakura Wedel [1995]
Life Style Concepts and Marketing. In Toward Scientific Marketing, Stephane. A. Greyser, Chicago
Lazer,W. Life Style Concepts and Marketing. In Toward Scientific Marketing [1963]
Life Style Analysisto Profile Women in International Markets
Christine D.Urban Douglas [1977]
Life Events and Brand Preference Changes
Lee Mathur [2003]
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
Brown Dacin Whetten Identity [2006]
Identity Studies: Multiple Perspectives and Implications for Corporate-Level Marketing
Balmer [2007]
How do Corporate Reputation and Customer Satisfaction impact Customer Defection? A Study of Private Energy Customers in Germany
Dinnie Walsh Wiedmann [2006]
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
Dickson Moorman Rust Getting Return on Quality: Revenue Expansion [2002]
FactorsAffectingTrustin MarketResearch Relationships
Moorman [1993]
Extension of the Interpersonal Adjective Scales to Include the Big Five Dimensions of Personality
Trapnell Wiggins [1990]
Evaluating The Multiple Effects of Retail Promotions on Brand Loyalty and Brand Switching Segment
Grover Srinivasan [1992]
Does Customer Satisfaction Lead to Improved Brand Equity? An Empirical Examination of Two Categories of Retail Brands
Pappu Quester [2006]
Do brands Benefit Consumers?
Ambler Do Brands Benefit Consumers? [1997]
Do brand personality scales really measure brand personality?
Azoulay Do Brand Personality Scales Really Measure Brand Personality? [2003]
Distinguishing Culture of Origin From Culture of Residence
Reilly Wallendorf [1983]
Dimensions of brand personality
Asker [1997]
Developing Buyer-SellerRelationships
Dwyer Dwyer, F. R. Dwyer, F. Robert S.Oh [1987]
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Shanker Ganesan Determinants of Long-term Orientation in Buyer-Seller Relationships [1994]
Demographic and Life Style Determinants of Household Consumption Patterns
Eshghi Lesch [1994]
Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors
Keaveney Parthasarathy Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal [2001]
Customer Loyalty and complexservices
Andreassen Lindestad Customer Loyalty and Complex Services [1998]
Creating Powerful Brand in Consumers, Service and Industrial Markets
McDonald de Chernatony Creating Powerful Brand in Consumers [1998]
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Berens VanRiel van Bruggen [2005]
Core Value-Based Corporate Brand Building
Urde [2003]
Consumer-Company Identification: AFramework for Understanding Consumers' Relationships withCompanies
Bhattacharya Sen Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies [2003]
Consumer Perceptions of Mentioned Product and Brand Attributes in Magazine Advertising
Ewing Mostert Puth [1999]
Competitive Market Structures: A Subset Selection Analysis
Kannan Sanchez [1994]
Cognitive, Affective Attributes and Conative, Behavioural Responses in Retail Corporate Branding
Alwi Silva Cognitive [2006]
Characteristics of Memory Associations:A Consumer-based Brand Equity Perspective
Krishnan Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective [1996]
Building the service brand by creating and managing an emotional brand experience
Morrison [2007]
Building corporate associations : Consumerattributions for corporate socially responsible programs
Ellen Mohr Webb [2006]
Brand-building in the 1990s
King Brand-Building in the 1990s [1991]
Brand Trust in the Contact of Consumer Loyalty
Delgado-Ballester Munuera-Aleman [2001]
Brand Synthesis:TheMultidimensionality ofBrandKnowledge
Keller Brand Synthesis: The Multidimensionality of Brand Knowledge [2003]
Brand Switching and Competition: A Behavior-oriented Approach Better Identify the Structure of the Market. In Network in Marketing, eds. pp. 275-300
Marcati Brand Switching and Competition: A Behavior-oriented Approach Better Identify the Structure of the Market. In Network in Marketing [1996]
Brand Personality: A Strategic Concept For Multinational Advertising. In Marketing Educators Conference
Plummer [1985]
Brand Credibility, Brand Consideration
Erdem Swait Brand Credibility [2004]
Benefit Segmentation: A Decision-Oriented Research Tool
Harley,R.I. [1968]
Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty_An Integrative Research of Financial Services Industry in Taiwan
Liang Wang Attributes [2004]
Antecedents and Consequences of BrandLoyalty: An Empirical Study
Gounaris Stathakopoulos Antecedents and Consequences of Brand Loyalty: An Empirical Study [2004]
An Updated Paradigm for Scale Development Incorporating Unidemensionality and Its Assessment
Anderson Gerbing [1988]
An Exploratory Study on the Cues that Signal Value to Members in Retail Co-Operatives
Leblanc Nguyen [2001]
An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness
Baker Lutz [2000]
An Assessment of Strategic Corporate Philanthropy on Perceptions of Brand Equality Variables
J.M Ricks Jr [2005]
An Analysis of Antecedents and Consequences of Trust in a Corporate Brand
Sichtmann Sichtmann, C. [2007]
Agency and Trust Mechanisms inConsumer Satisfaction and Loyalty Judgments
Singh Sirdeshmukh Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments [2000]
A Study of Market Structure: Brand Loyalty and Brand Switching Behaviors for Durable Household Appliances
Lin Wang [2000]
A Positioning Typology of Consumers' Perceptions of the Benefits Offered by Successful Service Brands
Burton Easingwood [2006]
A New Scale for the measurement ofInterpersonal Trust
Rotter A New Scale for the Measurement of Interpersonal Trust [1967]
A Means-End Chain Model Based on Consumer Categorization Process
Gutman [1982]
A Brand Switching Model with Implications for Marketing Strategies
Colombo Morrison [1989]

승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가

유사주제 논문( 43)

' 승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가' 의 주제별 논문영향력

주제별 논문영향력

' 승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가' 의 참고문헌

' 승용차 재구매 고객들의 기업브랜드 선택행동과 기업브랜드 평가' 의 유사주제( ) 논문