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외식브랜드 확장에 관한 평가 = Evaluation on brand extension of food service industry' 의 주제별 논문영향력
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| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
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주제별 논문영향력
' 외식브랜드 확장에 관한 평가 = Evaluation on brand extension of food service industry' 의 참고문헌
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박사
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이미지 일치성 관점에서 분 유통업체 브랜드에 대한 태도 형성의 선행 변수들이동대 [2003]
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유통경로 유형별 모 브랜드태도와 브랜드 확장 평가도의 관계에 관한 연구윤성중 [2006]
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박사
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외식업체의 관계마케팅 실행요인이 경영성과에 미치는 영향최창환 [2005]
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외식산업 브랜드이미지 세분화에 따른 브랜드 평가 및 충성도에 관한 연구
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소비자 행동론임종원 [2006]
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소매업체의 이미지 유통업자 상표제품에 대한 태도에 관한 연구박진용 [2001]
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상표확장전략에 관한 고찰이진용 [1993]
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브랜드 확장에서의 광고효과 : 모 제품과 확장제품간의 연결성 연구심성욱 [2004]
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박사
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모 브랜드와 확장된 브랜드의 지각된 적합성이 소비자 태도에 미치는 영향에 관한 연구홍용식 [2006]
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Whence Consumer Loyalty?
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The relationship between brand equity and firms performance in luxury hotels and chain restaurantsKim The Relationship between Brand Equity and Firms' Performance in Luxury Hotels and Chain Restaurants [2005]
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The commitment-trusttheory of relationship marketing
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The Marketing and Organization Behavior InterfaceGronroos [1990]
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The Importance of The Brand In Brand Extension
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The Impact of Brand Extensions on Parent Brand Memory Structure and Rrtrieval ProcesesMorin [1999]
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Strategic Brand Management
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SatisfactionOliver [1996]
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Role of product knowledge in evaluation of brand extensionMuthukrishnan Weitz [1991]
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Relationship Marketing
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Refinement of the Involvement Concept: An Advertising Planning Point of ViewTyebjee [1979]
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Reciprocal Spillover Effect : A Strategic Benefit of Brand ExtensionsBalachander Ghose [2003]
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Product Category Perception Elaborative Processing and Brand Name Extension StrategyChakravarti MacInnis D Nakamoto.K [1990]
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Principles of categorization
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Principle of MarketingGary Armstrong Philip Kotler [1991]
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Market ing Management : Analy sis
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Managing negative feedback effects associated with brand extensions: the impact of alternative branding strategies
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Managing Brand Equity
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LISREL 구조방정식모델
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Exploring the Concept of Loyalty in ServiceCzepiel [1987]
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Exploiting Niches Using RelationshipMarketingSharni [1992]
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Effet of Image Congruence Between Store and Product on Customer Evaluation of Private Label ProductsLee [2001]
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Drivers of brand extension successV?lckner [2006]
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Dimensions of brand personalityAsker [1997]
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Consumers'evaluation ofbrand portfolios
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Consumer Evaluation of BrandExtension
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Consumer Behavior (6th ed)
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Conceptualizing, Measuring, and ManagingCustomer-based Equity
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Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of InvolvementPetty Central and Peripheral Routes to Advertising Effectiveness; The Moderating Role of Involvement [1983]
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Category-Based Applications andExtensions in Advertising: Motivating More Extensive Ad ProcessingGoodstein [1993]
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Building Strong Brands
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Brand trust and Brand Extension Acceptance : The RelationshipReast [2005]
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Brand Leverage: Strategy for Growth in A Cost Control World
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Asking the right questions. What do people do sith advertingLannon [1993]
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An Investigation of the Relationships Between Belifs about an Object and the Attitude Toward That ObjectFishbein [1963]
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American Customer Satisfaction Index. Nature, Purpose and FindingsAmerican Customer Satisfaction Index. Nature [1996]
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A Scale for Measuring Attitude Toward Private Label Products and an Examination of Behavioral Correlates[1998]
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A Process-Tracing Study of Brand Extension EvaluationBush [1991]
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A Categorization Model of Brand ExtensionsBridges [1990]
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(AMOS) 구조방정식 모형분석김계수 [2001]