연구동향 분석
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관계형성을 위한 관계성향과 관계혜택의 상호작용

이종엽 2007년

논문상세정보
인용/피인용
' 관계형성을 위한 관계성향과 관계혜택의 상호작용' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • 관계성향
  • 관계형성
  • 관계혜택
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
737 4

0.3%

' 관계형성을 위한 관계성향과 관계혜택의 상호작용' 의 참고문헌

  • 소비자만족/불만족에 영향을 미치는 변수에 관한 연구
    정용길 [1997]
  • 고객만족에 관한 실증적 연구
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    이유재 소비자학 연구 [2000]
  • 고객만족 분석틀의 이론적 연구
    남승규 [2001]
  • Value-Percept Disparity: An Alternative to the Disconfirmation of Expectation Theory of Consumer Satisfaction
    Michael D.Reilly Westbrook Value-Percept Disparity AnAlternative to the Disconfirmation of Expectation Theory ofConsumer Satisfaction [1983]
  • Using Neural NetworkAnalysis to Evaluate Buyer-seller Relationship
    Bejou Palmer Wray Using Neural NetworkAnalysis to Evaluate Buyer-Seller Relationship [1994]
  • Unilaternal Commitmentsand The Importance of Process in Alliance
  • Understanding Relationship Marketing Outcomes: an Integration of Relational Benefits and Relational Quality
  • Thenorm ofreciprocity:A preliminary statement
    Gouldner The Norm of Reciprocity: A PreliminaryStatement [1960]
  • TheUseofPledgestoBuild andSustain Commitment in Distribution Channels
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    Achrol,R.S. Gundlach, G. T. Mentzer, J. T The Structureof Commitment in Exchange [1995]
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    Allen, N. J. The Measurement and Antecedents ofAffective [1990]
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  • The commitment-trusttheory of relationship marketing
    Hunt,S.D Morgan,R.M The Commitment [1994]
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    Gronroos Revald The Value Concept and RelationshipMarketing [1996]
  • The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers
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    Garbarino Johnson The Different Roles ofSatisfaction [1999]
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    Youjae Yi The Determinants of Consumer Satisfaction: TheModerating Role of Ambiguity [1993]
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    Mills [1992]
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    Mathurr [1992]
  • Switching Barriers and Repurchase Intentions inServices
    Michael [2000]
  • Supplier relational behavior: An empirical assessment
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  • Strengthening Outcomes of Retailer?Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality
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  • Some possible antecedents and consequence so fin-role and extra-role salespersonperformance
    MaKenzie [1998]
  • Services marketing
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    Czepiel Service Encounters and Service Relationship: Implications for Research [1990]
  • Role ofIndividual Attachment in the Dissolution of InterorganizationalRelatoionships
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  • ResearchTraditionsinMarketing:TheoreticalNotes
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  • Relationship approach to marketing in service context: Themarketing and organizational behavior interface
    Groroos.C Relationship approach to marketing in service context: Themarketing and organizational behavior interface [1990]
  • Relational Benefits inService Industries: The Customer's Perspective
  • ReflectionsonRelationshipMarketing inConsumerMarkets
    Bagozzi [1995]
  • Reciprocity of Dynamic Trust in Close Male-FemaleRelationships
    Butler [1986]
  • Putting the Service Profit Chain to Work
  • Preventing the Premature Deathof Relationship Marketing
    Susan Fournier Preventing the Premature Death of Relationship Marketing [1998]
  • Notes on the concept of Commitment
    Becker Notes on The Concept of Commitment [1960]
  • Models of consumer satisfaction formation: An extension
    Tse Wilton [1988]
  • ModelingConsumer Satisfaction Processes Using Experience-Based Norms
  • Measuring Brand Equity across product and Markets
    Assael [1996]
  • Measurement and Evaluation of Satisfaction Process in Retail Setting
    Oliver Measurement and Evaluation of Satisfaction Process in Retail Setting [1981]
  • ManagingCustomer Relatonships for Profit: The Dynamics ofRelationship Quality
  • Maintaining Customer Relationship Through EffectiveDatabase Marketing: A Perspective for Small Retailers
    Davis [1997]
  • Loyalty-Based Management
    Reichheld [1993]
  • Loyalty Programs and Their Impact onRepeat-Purchase Loyalty Patterns
    Sharp [1997]
  • Investments in Consumer Relationships: A Cross-Country and Cross- Industry Exploration
  • Intimate exchanges: Using computers to elicit self-disclosure from consumers
    Moon [2000]
  • International Affective Influence on ConsumerSatisfaction with Products
    Westbrook [1960]
  • Influences of Exchange Process:Buyer's Perception of a Seller's Trustworthiness andBargaining Toughness
  • Influence of Personality Traits on Satisfaction, Perception of Relational Benefits, and Loyalty in a Personal Service Context
    G.R.Foxall Vazquez-Carrasco Influence of PersonalityTraits on Satisfaction [2006]
  • How Do I Trust Thee
  • Futher Assessmentsof Meyer and Allen's Three-Component, Model ofOrganizational Commitment
    Hackett Hausdorf Futher Assessmentsof Meyer and Allen's Three-Component [1994]
  • From Marketing Mix to Marketing in ServiceContexts: the Marketing and Organisational BehaviourInterface
    Gronroos [1994]
  • FactorsAffectingTrustin MarketResearch Relationships
    Moorman Factors AffectingTrust in Market Research Relationships [1993]
  • Exploiting Niches Using RelationshipMarketing
    Sharni Exploiting Niches Using RelationshipMarketing [1992]
  • Exchange and power in social life
  • Effects of SocialInfluence on Repurchase Intentions
  • Developing Buyer-SellerRelationships
  • Customers' Motivations forMaintaining Relationships with Service Providers
    Bundapudi Customers' Motivations forMaintaining Relationships with Service Providers [1997]
  • CustomerSatisfaction, Profitability: Differences Between Goods andServices
    Anderson Rust CustomerSatisfaction [1997]
  • Customer-ServiceProvider Relationships: An Empirical Test of a Model ofService Quality, Satisfaction and Relationship-OrientedOutcomes
    Bilgin Shemwell Customer-ServiceProvider Relationships: An Empirical Test of a Model ofService Quality [1994]
  • Customer benefits and company consequences of customer-salesperson relationships in retailing
    Beatty Reynolds Customer Benefits and CompanyConsequences of Customer-Salesperson Relationships inRetailing [1999]
  • Customer Relationship Levels-From Spurious to True Relationships
    Liljander [2002]
  • Customer Loyalty: Toward an Integrated Conceptual Framework
    Dick,A.S. Customer Loyalty: Toward an IntegratedConceptual Framework [1994]
  • Consumers and their brands : Developing relationship theory in consumer research
    Susan Consumers and their Brands: Developing RelationshipTheory in Consumer Research [1998]
  • ConsumerPerceptionsofInterpersonalEquityandSatisfactioninTransactions:A FieldSurveyApproach
    Swan [1989]
  • Consumer Learning: Advertising and theAmbiguity of Product Experience
    Hoch [1986]
  • Buyer-Seller Relationships: Bonds, Relationship Management, and Sex-Type
    Smith Buyer-Seller Relationships: Bonds [1998]
  • Assessing the Impact of aRetailer's Relationship Efforts on Consumers' Attitude andBehavior
    DeWulf [2003]
  • Anexaminationofthenatureoftrustin buyerseller relationships
    P.M.Doney An Examination of the Nature ofTrust in Buyer-Seller Relationships [1997]
  • Analysis of SopperDissatisfaction for Major Household Appliances
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  • An Integrated Model of Buyer-Seller Relationship
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  • An Explorative Behavioral andSocioeconomic Profile of Consumer Action aboutDissatisfaction with Selected Household Appliance
    Mason [1973]
  • An Empirical Examination of theStructural Antecedents of Attitude toward the Ad. in anAdvertizing Presenting Context
    Mackenzie [1989]
  • An Aplicationof Equity Theory to Buyer-Seller Exchange Situations
  • An Action Strategy Approachto Examining Shopping Behavior
    Darden [1990]
  • Activities, Interest, and Opinions
    Well Activities [1971]
  • A review and meta-analysis of the antecedents,correlates,and consequences of organizational commitment
    A Review and Meta Analysis ofthe Antecedents [1990]
  • A model ofconsumer perceptions and store loyalty intentions for a supermarketretailer
  • A cognitive model of the antecedents and consequences of satisfaction decisions
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  • A Structural EquationsApproach Toward Examination of Store Attitude and StorePatronage Behavior
  • A Partnering as a FocusedMarket Strategy
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  • A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
    Bolton A Dynamic Model of the Duration of theCustomer's Relationship With a Continuous Service Provider:The Role of Satisfaction [1998]