연구동향 분석
박사

여행상품광고에서 사용된 외적 준거가격이 가치지각, 구매의도, 탐색의도에 미치는 영향

이은아 2004년

논문상세정보
    • 저자 이은아
    • 형태사항 vii, 110장.: 삽도, 표: 26cm
    • 일반주기 지도교수:김원인, 참고문헌 :p.82-88
    • 학위논문사항 2004, 관광경영학과, 학위논문(박사)-, 계명대학교 대학원
    • KDC 4, 326.39
    • DDC 20, 338.4791
    • 발행지 대구
    • 언어 kor
    • 출판년 2004
    • 발행사항 계명대학교
    유사주제 논문( 1,730)
인용/피인용
' 여행상품광고에서 사용된 외적 준거가격이 가치지각, 구매의도, 탐색의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • 생산
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,732 0

0.0%

' 여행상품광고에서 사용된 외적 준거가격이 가치지각, 구매의도, 탐색의도에 미치는 영향' 의 참고문헌

  • 준거가격의 형성과 소비자선택에 있어서의 역할에 관한연구
    원호연 준거가격의 형성과 소비자선택에 있어서의 역할에 관한 연구 [1993]
  • 준거가격의 심리적 접근
  • 준거가격광고가 소비자의 내적 준거가격에 미치는 영향에 관한 연구
    김은정 [2001]
  • 소비자 행동: 마케팅 전략적 접근 (제2판)
  • The influence of adaptation levels on subjective price perceptions
  • The impact of external reference price on consumer price expectations
  • The effects of price- comparison advertising on buyers's perceptions of acquisition value, transaction value, and behavioral intentions
    Grewal Krishnan Monroe The effects of price- comparison advertising on buyers's perceptions of acquisition value [1998]
  • The Price Knowledge and Search of Supermarket Shoppers
    Alan G.Sawyer Peter R.Dickson The price knowledge and search of supermarket shoppers [1990]
  • The Formation of Expected Future Price a Reference Price for Forward-Looking Consumer
  • The Effects of Framing Price Promotion messages on consumers's Perception and Choice Decisions
  • The Effect ofPlausible and Exaggerated Reference Prices on Consumer Perceptions and PriceSearch
  • Reference prices and deception in newspaper advertising
  • Recall versus recognition as a measure of price awareness. In Advances in Consumer Research, 13, 595-599 (Rajendran, K. N., & Tellis, G. J. (1994, January). Contextual and temporal components of reference price
    Choudhury Monroe Powell Recall versus recognition as a measure of price awareness. In Advances in Consumer Research [1986]
  • Psychophysics of prices : A reappraisal
    Monroe [1971]
  • Price-Induced Patterns ofCompetition
  • Price expectation and price recall error: An empirical study
  • Price Perceptions and Consumer Shopping Behavior: A Field Study
    Litchtenstein Netemeyer Ridgway Price perceptions and consumer shopping behavior: A field study [1993]
  • Percentage discounts, initial price and bargain hunting: A heuristic-systematic approach to price search behavior
    Chaiken Darke Freedman Percentage discounts [1995]
  • Multidimensional strategies can combat price wars
    Berry [1986]
  • Mental accounting and changes in price: The frame dependence of reference dependence
  • Mental Accounting and Consumer Choice
    Thaler Mental accounting and consumer Choice [1985]
  • Market price variation, perceivedprice variation, and consumers' price search decision for durablegoods
    Grewal Marmorstein Market price variation [1994]
  • Framing Effects on Buyer's Subjective Product Evaluations
  • Empirical generalization from reference price research
  • Effects of shopping information on consumers's responses to comparative price claims
  • Effect of inter-store and in-store price comparison on price recall accuracy and confidence
  • Deciding whether to seek a bargain: Effects of both amount and percentage off
  • Correlates of price acceptability
    Litchtenstein Peter William Correlates of price acceptability [1988]
  • Contextual and temporal components of reference price
  • Consumerevaluation of reference price advertisement: Effect of other brands'prices and semantic cues
    [1999]
  • Consumer perceptions of promotional activity
  • Consumer normal price estimation:Market versus personal standard
  • Comparative Price Advertising: Informative or Deceptive?
    Grewal [1992]
  • Cognitive reference points in consumer decision making
  • Buyers' subject perceptions ofprice
  • August). Contextual influences on consumer price responses: An experimental analysis
  • Asymmetric response to price in consumer brand choice and purchase quantity decisions
  • Assimilation and contrast effects in communication and attitude change. Journal of Abnormal Social Psychology, 242-252 (Biswas, A., & Blair, E. A. (1991, July). Contextual effects of reference prices in retail advertisements
    Harvey Hoveland Sherif Assimilation and contrast effects in communication and attitude change. Journal of Abnormal Social Psychology [1957]
  • An Empirical Analysis of Internal andExternal Reference Prices Using Scanner Data
  • Advertised reference price effects on consumer price estimates, value perception, and search intention
    Alford Engelland Advertised reference price effects on consumer price estimates [2000]
  • Adaptation - Lev el T heory
    Helson Adaptation-Level Theory [1964]
  • A reference price model of brand choice forfrequently purchase products
    Winner [1986]
  • A meta-analysis of the impact of price presentation on perceived savings
    [2002]