인용/피인용
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성격기질에 따른 유머광고 표현유형별 광고효과' 의 주제별 논문영향력
| 주제 |
|
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 643 | 0 |
0.0% |
주제별 논문영향력
' 성격기질에 따른 유머광고 표현유형별 광고효과' 의 참고문헌
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흑담즙질에 대한 설명자료 4. 19네이버백과사전 [2004]
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한국적 유머광고의 품격향상에 관한 연구강신용 [2002]
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풍자의 개념에 대한 몇가지 문제유병관 [1995]
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표준화 심리검사의 품질문제이순묵(Soon Mook Lee) [1996]
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판소리의 웃음과 그 의미이지호 [1996]
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박사인지욕구에 따른 유머광고 효과 분석장경숙 [1997]
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유우머의 광고효과에 관한 이론적 연구김남면 [1992]
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유머에 대한 설명자료 4. 11네이버백과사전 [2004]
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박사유머광고의 제품유형별 효과김요한 [1997]
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유머?비유머 광고의 효과에 관한 연구구승회 [2000]
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어린이 심리유형검사의 한국표준화에 관한 일 연구어린이 심리유형검사의 한국표준화에 관한 일 연구 [1993]
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스트레스 대처방안으로서의 유머광고의 유형분석: 심리학적 접근이화자 [1998]
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골계미에 대한 설명자료. 2004. 4. 11네이버 국어사전 [2004]
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Theexperienceofmotivation
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The use of humour in television advertising: Revisiting the us-uk comparisonToncar [2001]
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The use and effect of humor in different advertising mediaSpotts Weinberger [1995]
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The situation humor response questionnaire (SHRQ) and coping humor scale (CHS): A decade of research findingsMartin [1996]
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The role of humor in the persuasion of individuals varying in need for cognitionGeuens Pelsmacker [2002]
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The psychology of humor: A reference guide and annotated bibliographyRoeckelein [2002]
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The impact of humor in advertising: A reviewGulas Weinberger [1992]
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The humorous message taxonomy: A framework for the study of humorous adsSpeck [1990]
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The effects of humor on attention in magazine advertisingMadden Weinberger [1982]
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TV쇼.코미디 이론과 작법김일태 [1992]
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TV 유머광고의 소비자 정보처리원칙과 유머광고 내용분석이철 [1991]
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Responses to Humorous Advertising :TheModerating Effect of Need for CognitionZhang [1996]
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Observations: A cross-cultural study on the affect-based model of humor in advertisingUnger [1995]
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National Cultures in four dimensionsHofstede,Geert [1983]
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Moderating influence of self-monitoring and gender on responses to humorous advertisingLammers [1991]
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Marketing Management: The Millennium Edition
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Laughter: An essay on the meaning of the comicBergson [1911]
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Individual differences in the sense of humor and their relation to temperamental differencesKambouropoulou [1930]
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Humor mechanisms, perceived humor and their relationships to various executional types in advertising
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Humor in advertising: A practitioner viewMadden Weinberger [1984]
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Humor in U.S. versus U.K. tv commercials: A comparisonSpotts Weinberger [1989]
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Humor and laughterMartin [2000]
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Humor InternationalFreud [1928]
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Does humor in advertising enhance systematic processingSmith [1993]
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Consumer behavior and marketing action (5th ed.)
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Conceptualizat ion and Operationalization of InvolvementAntil [1984]
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Communication discrepancy and intent to persuade asdeterminants of counterargument productionBrock Communication discrepancy and intent to persuade as determinants of counter-argument production [1976]
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Assessing the use and impact of humor on advertising effectiveness: A contingency approachParsons Spotts Weinberger M.G [1997]
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Appreciation of humor: An experimental and theoretical studyEysenck [1942]
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Alternative MeasurementApproaches to Consumer Values: The List of Values(LOV) and Values andLifestyle(VALS)Kahle Alternative measurement approaches to consumer values: The list of values (LOV) and values and life style (VALS) [1986]
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2000 매체 및 제품 이용 행태조사이지연 [2001]