'
브랜드 이미지가 상품선택에 미치는 영향에 관한 연구 : 정당이미지와 후보자이미지의 영향력을 중심으로' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1,422 | 0 |
0.0% |
주제별 논문영향력
' 브랜드 이미지가 상품선택에 미치는 영향에 관한 연구 : 정당이미지와 후보자이미지의 영향력을 중심으로' 의 참고문헌
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합리적 선택조기숙 [1996]
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한국의 선거 Ⅳ진영재 [2002]
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한국 대통령선거와 커뮤니케이션정상대 [2002]
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박사
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제조국가 이미지와 상표 이미지가 미국 소비자의 제품 평가에 미치는 영향한충민 [1990]
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제15대 대통령선거 투표행태이무익 [1998]
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정치커뮤니케이션의 이해McNair, Brian [2011]
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박사
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정치광고의 이해와 활용탁진영 [1999]
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정치광고와 선거전략론이종은 [1998]
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인과분석을 위한 연구방법론강병서 [2002]
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의정연구 14호한국의회발전연구회( [2002]
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소비자의 다양성 추구성향과 관성 성향을 고려한 상표선택모형김동훈 [1999]
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선거와 국회의 운영김민전 [2002]
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박사
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비영리조직 마케팅정익준 [1999]
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브랜드 매니지먼트케빈 레인 켈러 [2007]
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보이는 목표와 보이지 않는 결과장훈 [2002]
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민주주의 경제학 이론Downs, Anthony [1997]
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마케팅믹스 요소에 대한 소비자 지각이 브랜드 자산 형성에 미치는 영향최숙희 [2003]
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When Consumer BehaviorOliver [1999]
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What's in an ImageDichter [1985]
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The relationship betweencustomer satisfaction and loyalty: cross-industry differenceGronholdt Kai Kristensen [2000]
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The Social systemPasrsons [1951]
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The Role of Advertising in Brand Image DevelopmentMeenaghan [1995]
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The Image Concept: Its Place in Consumer PsychologyPoiesz [1989]
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The Evolutionof Brand Preference and Choice Behaviors of Consumers New to a MarketDouglas Bowman Gordon P.Wright Heilman [2000]
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The Effect of Brand Equity onCompetitive Price Promotional StrategiesL.Rajiv Raju V.Srinivasan [1990]
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance; The Role of Brand LoyaltyA.Chaudhuri Holbrook [2001]
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State Versus ActionOrientation and The Theory of Reasoned Action: An Application toCoupon UsageBagozzi H.Baumgartner Y.Yi State versus ActionOrientation and the Theory of Reasoned Action: An Application to CouponUsage [1992]
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Starting from Scratch: Rethinking Brand Image Researchand Identifying Cues and Context as Influential FactorsTimmerman [2001]
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Social Psychology of Intergroup RelationsTellis [1988]
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Psychometric TheoryPummer [2000]
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Product Familiarity and Learning New InformationJohnson,E. Russo,J. [1984]
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Picture-based Persuasion Processes and the Moderating Role ofInvolvementUnnava [1991]
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PackagingCommunication: Attentional Effects of Product Imagery
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Novelty, Complexity, and Hedonic Value
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Modeling Inertia and Variety Seeking Tendencies in BrandChoice BehaviorBawa [1990]
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Marketing Strategy: RelationshipsSudharshan [1995]
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MarketingE.W.Stauart Solomon [2000]
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Managing brand equity:Capitalizing on the value of a brand name
-
Image Variable in Multi-variable Product Evaluation: Country of Origin in EffectsErikson Joney K.Johnson Parl Chao [1984]
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Identification andAnalysis of Moderator VariableOded Gur-Arie Sharma [1981]
-
Fishbein's Intentions Model: A Test ofExternal and Pragmatic ValidityRyan [1980]
-
Enduring Involvement: Conceptualand Measurement IssuesHigie [1989]
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Effects of Partitioned CountryImagein the Context of Brand Image and FamiliarityGopala Ganesh Lee [1999]
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Disquisition on GovernmentCalhoun [1954]
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Customer Loyalty: Toward an Integrated Conceptual Framework
-
Corporate Identity: Beyond the Visual Over-statementTopalian [1984]
-
Consumer choice between hedonic and utilitarian goods
-
Consumer Behavior and MarketingActionOlson Jerry C Peter [2003]
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Congruence Relationships Between Self Images and Product Brands
-
Conceptual andMethodological Perspectives on InvolvementHouston Rothschild [1978]
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Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of InvolvementPetty [1983]
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Candidate ImageAttributesKiousis [1999]
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Brand Choice Inertia as One Aspect of the Notion of BrandLoyaltyJeuland.A.P [1979]
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An Empirical Investigation of Some Antecedents ofOpportunism in a Marketing ChannelJohn [1984]
-
An Approach to the Analysis of Political SystemEaston [1953]
-
An Application of Learning Theory to TV Copy TestingKrugman [1962]
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Accessibility Effects on theRelationship between Attitude toward the Ad and Brand ChoiceHanson [1995]
-
A Model of Primary VoterBehaviorJagdish N.Sheth Newman [1985]
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A Laboratory Technique for Estimatingthe Repetition Function for Advertising Media ModelsAlan G.Sawyer Ray [1971]
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A Framework forConceptualization and Measuring the Involvement Construct in AdvertisingResearchAndrews Syed H.Akhter [1990]
-
A Brand Switching Modelwith Implications for Marketing Strategies: Relaxing the Loyalty Condition inthe Colombo/Morrison Model: Commentary: Commentary: ReplyColombo D.G.Jerome G.M.Donald [1989]
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(AMOS) 구조방정식 모형분석김계수 [2001]