브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship

김해룡 2003년

활용도
공유도
영향력

논문상세정보

- 저자 김해룡
- 형태사항 삽도: 26cm: v, 70p.
- 일반주기 지도교수: 이문규, 참고문헌: p. 59-70
- 학위논문사항 연세대학교 대학원, 학위논문(박사)-, 경영학과, 2004. 2
- KDC 326.162, 4
- 발행지 서울
- 언어 kor
- 출판년 2003
- 발행사항 연세대학교 대학원
- 주제어 Self-Esteem Brand attachment brand commitment Brand personality Self-congruity 브랜드 개성 브랜드 애착 브랜드결속 자아일치성 자아존중
- 참고문헌( 109)
유사주제 논문( 2,178)

인용/피인용

브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관 ...

' 브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship' 의 주제별 논문영향력

논문영향력 요약
동일주제 총논문수	논문피인용 총횟수	주제별 논문영향력의 평균
주제	공익사업 Self-Esteem brand attachment brand commitment brand personality self-congruity 브랜드 개성 브랜드 애착 브랜드결속 자아일치성 자아존중
2,189	0	0.0%

논문영향력
주제		주제별 논문수	주제별 논문영향력
주제분류(KDC/DDC)	공익사업	1,570	0.0%
주제어	Self-Esteem	24	0.0%
	brand attachment	77	0.0%
	brand commitment	25	0.0%
	brand personality	72	0.0%
	self-congruity	34	0.0%
	브랜드 개성	144	0.0%
	브랜드 애착	154	0.0%
	브랜드결속	1	0.0%
	자아일치성	81	0.0%
	자아존중	7	0.0%
계		2,189	0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수

' 브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship' 의 참고문헌

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브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship

유사주제 논문( 2,178)

' 브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship' 의 주제별 논문영향력

주제별 논문영향력

' 브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship' 의 참고문헌

' 브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근 = Brand personality, self-congruity and consumer-brand relationship' 의 유사주제( ) 논문