브랜드명과 심볼의 일치성, 제품 지식을 중심으로 한 브랜딩에 대한 소비자 반응 연구 : 브랜드명의 관련성과 심볼의 기대를 중심으로 = (A) study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding : pertaining to brand name relevancy and symbol expectancy

정강옥 2001년

활용도
공유도
영향력

논문상세정보

- 저자 정강옥
- 형태사항 삽도: viii, 193 p.: 26 cm
- 일반주기 지도교수: 장대련
- 학위논문사항 학위논문(박사)-, 연세대학교 대학원, 경영학과, 2001. 8
- KDC 4, 326.162
- 발행지 서울
- 언어 kor
- 출판년 2001
- 발행사항 연세대학교 대학원
- 주제어 BRAND brand name branding congruency consumer response on brand expectancy logo product knowledge relevancy symbol 관련성 기대 로고 브랜드 브랜드명 브랜딩 소비자 브랜드 반응 심볼 일치성 제품 지식
- 참고문헌( 139)
유사주제 논문( 2,571)

인용/피인용

브랜드명과 심볼의 일치성, 제품 지식을 중심으로 한 ...

' 브랜드명과 심볼의 일치성, 제품 지식을 중심으로 한 브랜딩에 대한 소비자 반응 연구 : 브랜드명의 관련성과 심볼의 기대를 중심으로 = (A) study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding : pertaining to brand name relevancy and symbol expectancy' 의 주제별 논문영향력

논문영향력 요약
동일주제 총논문수	논문피인용 총횟수	주제별 논문영향력의 평균
주제	공익사업 BRAND brand name branding congruency consumer response on brand expectancy logo product knowledge relevancy symbol 관련성 기대 로고 브랜드 브랜드명 브랜딩 소비자 브랜드 반응 심볼 일치성 제품 지식
2,592	0	0.0%

논문영향력
주제		주제별 논문수	주제별 논문영향력
주제분류(KDC/DDC)	공익사업	1,570	0.0%
주제어	BRAND	4	0.0%
	brand name	14	0.0%
	branding	38	0.0%
	congruency	20	0.0%
	consumer response on brand	1	0.0%
	expectancy	14	0.0%
	logo	12	0.0%
	product knowledge	19	0.0%
	relevancy	15	0.0%
	symbol	281	0.0%
	관련성	109	0.0%
	기대	85	0.0%
	로고	14	0.0%
	브랜드	268	0.0%
	브랜드명	11	0.0%
	브랜딩	57	0.0%
	소비자 브랜드 반응	1	0.0%
	심볼	5	0.0%
	일치성	40	0.0%
	제품 지식	14	0.0%
계		2,592	0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수

' 브랜드명과 심볼의 일치성, 제품 지식을 중심으로 한 브랜딩에 대한 소비자 반응 연구 : 브랜드명의 관련성과 심볼의 기대를 중심으로 = (A) study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding : pertaining to brand name relevancy and symbol expectancy' 의 참고문헌

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L.R.Klein Quelch [1996]
The Influence of Unityand Prototypicality on Aesthetic Responses to New Product Design
J.Wesley Hutchinson Robert W Veryzer [1998]
The Importance of The Brand In Brand Extension
Broniarczyk J.W.Alba [1994]
The Effects of Brand Name Suggestiveness onAdvertising Recall
Keller M.Houston [1998]
The Economies of the Brand
Watkins [1986]
The Corporate Image
Joe Selame Selame Elinor [1988]
The Brandmindset
Knapp, Duane E [2000]
The Assessment ofAlternative Measures of Consumer Expertise
Mitchell Peter A.Dacin The Assessment of AlternativeMeasures of Consumer Expertise [1996]
The 11 Immutable Laws of Branding
Laura Ries Ries [1998]
Successful Product Design
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Strategies forLeveraging Master Brands: How to Bypass the Risks of DirectExtensions
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Strategic brand concept-image management
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Strategic Brand Management: Building
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Social Cognition
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Services marketing
Zeithaml Valarie A [1995]
Selling the Invisible
Beckwith [1997]
Seeking the Ideal Form: Product Design and Consumer Response
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Product Design
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Positioning : the battle for your mind
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New Faces:Symbol orWordmark
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Music, mood, and marketing
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Modelling theComponents of the Brand
Francesca Dalli’Olmo Riley de Chernatony [1998]
Mobilizing invisible assets
Itami, Hiroyuki [1987]
Memory forthe Visual and Verbal Components of Print Advertisements
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2B Marketing
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유사주제 논문( 2,571)

주제별 논문영향력