연구동향 분석
박사

프라이밍의 의미, 수준 및 제품정보의 모호성이 제품평가에 미치는 영향 : 제조국명 효과를 중심으로 = Effect of priming direction, level and product information of the product evaluation : omplication for country-of-origin effects

강동균 1999년

논문상세정보
    • 저자 강동균
    • 형태사항 삽도: 27 cm: ix, 283 p.
    • 일반주기 요약 : p. viii-ix, 부록으로 실험물 수록, Abstract : p. 281-282, 참고문헌 : p. 200-218
    • 학위논문사항 1999, 經營學科, 漢陽大學校 大學院, 학위논문(박사)-
    • 발행지 서울
    • 언어 kor
    • 출판년 1999
    • 발행사항 漢陽大學校 大學院
    • 주제어 마아케팅
    유사주제 논문( 4)
인용/피인용
' 프라이밍의 의미, 수준 및 제품정보의 모호성이 제품평가에 미치는 영향 : 제조국명 효과를 중심으로 = Effect of priming direction, level and product information of the product evaluation : omplication for country-of-origin effects' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 마아케팅
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
5 0

0.0%

' 프라이밍의 의미, 수준 및 제품정보의 모호성이 제품평가에 미치는 영향 : 제조국명 효과를 중심으로 = Effect of priming direction, level and product information of the product evaluation : omplication for country-of-origin effects' 의 참고문헌

  • 소비자 심리의 이해
    홍성태 [1997]
  • What Kind of Pichter Can a Catcher Fill? Effects ofPriming in Sentence Comprehension
    Reder [1983]
  • Weapons as aggression-eliciting stimuli
  • UK Consumers' Attitudes Towards Imports: The Measurement of National Stereotype Image
  • Treating Women as SexualObjects: Look to the (Gender Schematic) Male Who Has ViewedPornography
  • Toward a ProcessModel of the Attitude-Behavior Relation: Assessing One's Attitudeupon More Observation of the Attitude Object
  • Theoretical and Methodological Issues inDeveloping an Individual-Level Model of Advertising Effects
    Mitchell [1986]
  • TheAdditive Nature of Chronic and Temporary Sources of ConstructAccessibility
  • The mindlessness of ostensiblythoughtful action: The role of "placebic" information in interpersonal interaction
  • The Strategy & Tactics of Pricing
    Nagle [1987]
  • The Sovereignty of Social Cognition
    Ostrom [1984]
  • The Role of Category Accessibility inthe Interpretation of Information about Persons: SomeDeterminants and Implications
  • The Quintessential Snack Food:Measurement of Product Prototypes
  • The Processing of Social StimulusInformation: A Conceptual Integration
  • The Personality of the Retail Store
    Martineau [1985]
  • The Nature ofPriming Effects on Categorization
  • The Inpact of Television Advertising: Learningwithout Involvement
    Krugman [1965]
  • The Imageries of Department Stores
  • The Effect of Priming Causal DimensionalCategories on Social Judgments
    Williams [1993]
  • The Base-Rate Fallacy in Probability Judgment
    Bar-Hillel [1980]
  • The Animosity Model ofForeign Product Purchase: An Empirical Test in the People's Republicof China
  • Stereotypes and Prejudice: Their Automatic andControlled Components
    Devine [1989]
  • Spontaneous Trait Inferences asSelf-Generated Primes: Implications for Conscious SocialJudgment
  • Social Cognition, 2nd ed
    S.E.Taylor S.T.Fiske Social Cognition [1991]
  • Set/Reset: Use and Disuse of Concepts inImpression Formation
    Martin [1986]
  • Selectivity ofLearning Caused by Affective States
  • Retrieval Selectivity inMemory-based Impression Judgments
  • Racial Stereotypes:Associations and Ascriptions of Positive and NegativeCharacteristics
  • Psychological Meaning of Products
    Friedmann [1986]
  • Product Positioning
    Keon [1983]
  • Product Bias in Central American Common Market
    Schooler [1965]
  • Procedurally Mediated SocialInferences: The Case of Category Accessibility Effects
  • Principles of categorization
    Rosch Principles of Categorization [1978]
  • Priming andCommunication: Social Determinants of Information Use inJudgments of Life Satisfaction
  • Priming Price: Prior Knowledge and Context Effects
    Herr [1989]
  • Priming Effects of Heaton Aggressive Thoughts
  • Pricing strategies
  • Pricing : making profitable decisions
  • Price as an information cue: Effects on product evaluations
    Olson [1989]
  • Practical Applications of Recent Retailing ImageResearch
    May [1974]
  • Personality Dynamics and the Process of Perceiving
    Bruner [1951]
  • Perceived Risk in Buying Products Made inabroad by American Firms
    Hampton [1977]
  • On the Orienting Value ofAttitudes: Attitude Accessibility as a Determinant of an Object'sAttraction of Visual Attention
  • On the Internal Structure of Perceptual and SemanticCategories
    Rosch [1973]
  • On the Inadequacy of Prototypetheory as a theory of concepts
  • On the Genesis of Abstract Ideas
  • On the Consequencesof Priming: Assimilation and Contrast Effects
  • Mood States and Consumer Behavior
    Gardner [1985]
  • Modeling: An Analysis in Terms of Category Accessibility
  • Memory and Cognition in its SocialContext
  • Measuring the Effects ofFraming Country-of-Origin Information: A Process TracingApproach
  • Measures of Attribute Structure UnderlyingProduct Typicality
  • Market Segmentation: A Tactical Approach
    Winter [1984]
  • Linking Brand and Retailer Images: Dothe Potential Risks Outweigh the Potential
  • Levels of Processing: A Frameworkfor Memory Research
  • Laypersons'Sensitivity to Statistical Information: The Case of High PerceivedApplicability
  • Knowledge Accessibility and Activation:Subjectivity and Suffering from Unconscious Sources
    Higgins [1989]
  • Issue Involvement as aModerator of the Effects on Attitude of Advertising Content and Context
  • International marketing (6thed)
    Sarathy Terpstra International Marketing [1994]
  • Information Accessibility as aModerator of Consumer Choice
  • Influence ofSubliminal Visual Images on the Experience of Anxiety
  • Individual Construct Accessibility andPerceptual Selection
  • Implicit VersusExplicit Impression Formation: The Differing Effects of OvertLabelling and Covert Priming on Memory and Impressions
  • Image Variables in Multi-Attribute Product Evaluations: Country of Origin Effects
  • Ideals, Central Tendency and Frequency ofInstantiation as Determinants of Graded Structure
    Barsalou Ideals [1985]
  • Human Cognition in Its SocialContext
  • How Store Image Affects Shopping Habitsin Grocery Chains
  • How Rock Music Videos CanChange What's Seen When Boy Meets Girl: Priming StereotypicAppraisal of Social Interactions
  • How Images Vary by Product Class
    Cardozo [1974]
  • How Advertising Works at Contact
  • Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion
    Chaiken Heuristic versus Systematic Information Processingand The Use of Source Versus Message Cues In Persuasion [1980]
  • Gauging ForeignProduct Promotion
    Anderson [1972]
  • Frameworks for Comprehending Discourse(Tech. Rep. No. 12)
  • Family Resemblances: Studies in InternalStructure of Categories
    Rosch [1975]
  • Exploring consumers’ evaluations ofcounterfeits: The roles of country of origin and ethnocentrism
  • Evolution of Cognitive Structures and Processes
    Hayes-Roth [1977]
  • Effects of country of origin and product attribute information on product evaluation : an information processing perspective
    Hong Wyer [1989]
  • Determinants of product evaluation: effects of the time interval between knowledge of a product's country of origin and information about Its specific attributes
    Hong Wyer [1990]
  • Demand Artifacts in Laboratory Experiments inConsumer Research
    Sawyer [1975]
  • Country of origin effects on product evaluation
    Bilkey Nes [1982]
  • Country of Origin and Ethnocentrism: An Analysis of Canadian and American Preferences Using Social Identity Theory
    Lantz [1996]
  • Controlled and Automatic HumanInformation Processing: Detection, Search, and Attention
    R.M.Shiffrin Schneider Controlled and Automatic HumanInformation Processing: Detection [1977]
  • Contextual Priming Effects in Print Advertisements
    Yi [1990]
  • Consumers' Perceptions of Imports
  • Consumerattitudestowardproducts"Madein"developingcountries
    RalphGaedke Consumer Attitudes toward Products Made inDeveloping Countries [1973]
  • Consumer Perceptions ofInternational Products: Regional vs. National Labeling,” SocialScience Quarterly, pp. 886-890.Schooler, R. & A. R. Wildt, “Elasticity of Product Bias
    D.H.Sunoo Schooler Consumer Perceptions ofInternational Products: Regional vs. National Labeling [1969]
  • Consumer Ethnocentrism: A Test of Antecedents and Moderators
    Sharma Shin [1995]
  • Consumer Behavior (6th ed)
    Solomon Consumer Behavior [2004]
  • ConstructAccessibility and Generalizability across Response Categories
  • Consequences of Priming: Judgment and Behavior
    Herr [1986]
  • Communication and persuasion : central and peripheral routes to attitude change
  • Cognitive psychology
  • Cognitive Accessibility and CausalAttribution
  • Category Accessibility and SocialPerception: Some Implications for the Study of Person Memoryand Interpersonal Judgments
  • Categorizationofnaturalobjects
    Mervis [1981]
  • Buyers' Subjective Perceptionsof Price: An Update of the Evidence
  • Bias Phenomena Attendant to the Marketing of Foreign Goodsin the U.S
    Schooler [1971]
  • Belief Accessibility and Context effects in Attitude Measurement
  • Awareness of the Influence as a Determinant of AssimilationVersus Contrast
  • Availability Versus Accessibility ofInformation in Memory for Words
  • AutomaticandConsciousProcessingofSocialInformation
    Bargh [1984]
  • Attitudes of U. S. Purchasing Managers TowardIndustrial Products Manufactured in Selected European Nations
    White [1979]
  • Assimilation and Contrast Effectsin Spontaneous Trait Inference
  • Assessing the Impact of Country of Origin on ProductEvaluations: A New Methodological Perspective
    Johansson [1985]
  • Are There Gender Differences in the Use of Country-of-Origin Information in the Evaluation of Products
  • Are Foreign Products Seen as National Stereotypes
    Reierson [1966]
  • Analysis of 'Made in' product images-an exploratory study
  • An Emperical Study of Relationships betweenDogmatism and Consumer Attitudes toward Foreign Products
    Tongberg [1972]
  • American Jewish Ethnicity: Its Relationship toSome Selected Aspects of Consumer Behavior
    Hirschman [1981]
  • Affective Responses as Guides toCategory-based Inferences
  • Advertising Strategy for Foreign Products
    Etzel [1974]
  • Ad hoc Categories
    Barsalou [1983]
  • Action-Oriented Representations of ImplicitPersonality Theories
    Trzebinski [1985]
  • Accessibility and Applicability: Some“Activation Rules” Influencing Judgment
  • Abstraction of Visual Pattern
  • A retrieval theory of priming in memory
    Ratcliff [1998]
  • A Comparison of Japanese and US Attitudes Toward Foreign Products
    Nagashirma Akira A Comparison of Japanese and U. S. Attitudestoward Foreign Products [1970]
  • A Comparative “Made in” Product Image Surveyamong Japanese Businessmen
    Nagashima [1977]