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Exploring Korean Collegians’ Social Commerce Usage
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Jihyuk Joo
한국디지털정책학회[2014]
Google Scholar네이버 전문정보
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Extending Technology Acceptance Model with Social Influence on Korean College Students’ Social Commerce Context
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Jihyuk Joo
한국디지털정책학회[2015]
Google Scholar네이버 전문정보
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"Understanding Korean College Students' Social Commerce Behavior through an Integrated Model of Technology Readiness, Technology Acceptance Model, and Theory of Planned Behavior"
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Jihyuk Joo
한국디지털정책학회[2015]
Google Scholar네이버 전문정보
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